Most successful UK Integrated Communications Provider (ICP)
links with GSE Racing to form INS-Ducati Team - two teams to
promote "Nothing Succeeds like Success"
Internet Network Services (INS), the UK's leading ICP, today
announced the launch of their title sponsorship of the 1999
British Superbikes Ducati team: GSE Racing. The team will be
named INS-Ducati and will be storming race-tracks around the
country when the season begins in late March.
INS chose to sponsor this high-profile event as a strategic
move to widen audience awareness. With motor-bike racing
already one of the fastest growing sports in the UK, INS saw
a unique opportunity with British Superbikes and GSE Racing
to increase exposure to its target customers. In addition,
the sponsorship is a celebration of INS' significant growth
over the past four years which totals over 1,000 per cent.
Tim Challenor, Managing Director, INS, said "Ducati has been
the star of Superbikes since its inception. INS chose to be
associated with this team not only because of its
superiority, but also because we share the same values:
teamwork, quality, speed, and winning. We are a perfect
The sponsorship includes branding of the new INS-Ducati logo
on the sides of the four race bikes, as well as branded
riding leathers, team clothing and a hospitality and pit
display. Orange and black will serve as the official
INS-Ducati colours of the team. A transportation fleet,
which consists of two articulated lorries with the INS and
Ducati logos, will be travelling the length of the country
when the racing season begins. The strong synergy and
imagery between INS' services and the GSE-Ducati team will
be the basis for INS' general advertising campaigns
throughout the year.
The sponsorship, worth an estimated £250,000 will also be
supported via a nation-wide high-profile advertising
campaign, in which INS will be launching a new slogan of
"Nothing Succeeds like Success."
British Superbike Championship races are broadcast in 80
counties around the world with an estimated 25 million
terrestrial viewers in the UK.
About Groundwork South East (GSE) GSE are the official
Ducati course team. GSE Racing are part of the GSE
organisation established in 1986 by Darrell Healey, trading
initially as a subcontract business. Based in Ashford, Kent,
The company has over 100 employees and provides specialist
civil engineering services to major UK construction
companies including Tarmac Building, Wimpey and John Mowlem.
About INS INS is an ICP specialising in bringing its
customers the highest quality communication network
services. INS offers UK businesses, especially those with
global scope, a tailored, high-bandwidth network, with the
ability to carry real time voice, video, and text. INS is
rated as the third-largest Internet provider in the UK and
is recognised as a premier provider of connectivity to and
from the US and Europe. INS boasts a customer retention rate
of over 95% and a core network that has never been off line.
Founded in 1995 and headquartered in Wimbledon, London, INS
is a privately held British company with strong financial
backing and no external controlling interests or debt. The
company's investors include substantial capital investment
from the City and Wall Street including Baring
Communications Equity, Ltd. (BCEL) and Spectrum Equity
This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.