February 26, 1999- German data communications and graphics card
manufacturer ELSA has recruited former 3Com/U.S. Robotics UK general
manager Fiona Faulkner to head up its drive for UK market share.
Faulkner commented, "ELSA has an impressive portfolio of modems, ISDN
products and graphics cards. We will be announcing six new data comms
products in the next month."
Theo Beisch, President and Chief Executive Officer of ELSA AG,
commented: "This is a key appointment in our strategy of global and
especially European expansion. Fiona has a proven track record of
success and understands the UK market. She will help us to get closer to
our channel partners and to expand our customer base in the UK."
Faulkner, who will be responsible for all aspects of ELSA's UK business,
is one of three former 3Com general managers to join ELSA. Stéphane
Burlon, formerly European Distribution Director, will be in charge of
ELSA in France while Nino Patané, ex General Manager Mediterranean, will
handle Italy and southern Europe.
Force 2 International will continue in their role as distributor. Force
2 managing director Hugh Bishop commented, "We are looking forward to
working with Fiona and continuing to make ELSA a leading supplier to the
data comms and graphics card markets in the UK"
ELSA was founded in 1980 and currently has around 550 employees. In
addition to its headquarters in Aachen, Germany, it also has
subsidiaries in Santa Clara, California, as well as Taipei, Taiwan and
Tokyo, Japan. ELSA develops, manufactures and markets PC hardware and
software components for the data communications and computer graphics
sectors. Its product range includes modems, ISDN adapters,
videoconferencing systems, ISDN routers, graphics boards and monitors.
ELSA AG shares are trading on the "Neuer Markt" stock exchange in
Frankfurt since June 1998.
All names mentioned may be trademarks or registered trademarks of their
respective owners. The ELSA logo is a registered trademark of ELSA AG.
The Edge Partnership
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