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Is this the ultimate amateur photo prize?

Fujifilm Digital joins forces with National Geographic magazine to offer photo enthusiasts the chance to shoot an assignment with the magazine.

Competition website: www.morningnoonandnight.co.uk

Many budding photographers can only dream of seeing their pictures printed in National Geographic magazine, an ambition usually achieved by just a handful of the world’s top professional photographers.

Fujifilm Digital and National Geographic magazine have teamed up to give one talented amateur photographer the chance to go on assignment with globe-trotting, adventure photographer Bill Hatcher and see the results published in a special three-page feature in an upcoming issue.

Fujifilm is set to make one lucky amateur photographer realise a dream with their digital camera - this competition is not open to professional photographers.

The mission is to interpret the theme “morning, noon and night”, producing a trio of shots depicting anything from people, places and landscapes to cityscapes, moods and movements - it doesn’t matter if it’s at home or abroad. Entrants should ensure that the three shots, along with a brief description (no more than one hundred words) provide a complete picture of the chosen subject, whilst capturing the essence of the changing day.

Amateur photographers can take part in this competition using any digital camera, however the renowned sensitivity capabilities of Fujifilm’s latest Real Photo Technology cameras might make shooting at morning, noon and night a little easier!

It’s no coincidence that the FinePix F30 Zoom, with its incredible sensitivity range of ISO 100-3200, will be the camera that the competition winner will be given to tackle their eventual assignment with the magazine.

The FinePix F30 Zoom is a landmark compact that delivers crisp images, morning, noon and night, even with fast-moving subjects. What’s more, this award-winning compact offers a class-leading battery-life of 580 shots - a true twenty-four hour photographic companion, - worthy of a National Geographic magazine assignment.

An expert panel of judges will select the winner, before whisking them off on an all expenses-paid assignment in the UK - the exact location is being kept under wraps for now - to shoot a series of images to appear in a special Fujifilm promotional feature in National Geographic magazine. The winner will be accompanied and supervised by Bill Hatcher and armed with their FinePix F30 Zoom.

Second and third placed photographers will also receive the FinePix F30 Zoom, whilst fifty runners up will win a copy of the recently published National Geographic Field Guide ‘Action and Adventure’.

Will Rolls, Marketing Manager-Digital Imaging, Fujifilm says: “Shooting a feature for National Geographic magazine is recognised by some professionals as the ultimate photographic achievement. The theme of ‘morning, noon and night’ is central to what Fujifilm is about - we are highlighting the fact that the next generation of digital cameras will have to have the sensitivity to perform in all lighting, not just bright sunlight. We’re anticipating a phenomenal response to this competition.”

David Middis, British Isles Edition Sales Director, National Geographic magazine said: "This is a spectacular opportunity for an amateur photographer and highlights our commitment to be driven by the best content and the best photography. It is great to work with Fujifilm who are equally passionate about photography. Our collective resources and expertise form the perfect partnership to create National Geographic magazine's first ever British Isles photography competition. We're delighted that it will help one lucky amateur photographer realise their dream."

For competition details, entry forms and conditions visit www.morningnoonandnight.co.uk

Notes to Editors:

For further information, pricing, images and products for review, please contact:
Rosie Watson/Lucy Park
Midnight Communications
P: +44 (0) 1273 666200
E: fujifilm@midnight.co.uk

For further information about National Geographic magazine, please contact :
Veronica Green/Neil Tyler
ING MEDIA
Tel : +44 (0)20 7247 8334
Email : veronica@ing-media.com / neil@ing-media.com


Information about Fujifilm products, and high-resolution images, are also available at:

www.fujifilm.co.uk/presscentre

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310.

About Fujifilm

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

About National Geographic magazine

National Geographic magazine is the official journal of the National Geographic Society, one of the world’s largest non-profit educational and scientific organizations. Published in English and 27 local-language editions, the magazine has a total circulation of around 9 million that spans every country around the globe. It is sent each month to National Geographic members and is also available on newsstands for £3.75 a copy.

© 2006, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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