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West Byfleet, Surrey – 30 June 2006 - A new piece of research conducted for Actinic by pfa Research provides a snapshot of attitudes to, and adoption of, EPOS (Electronic Point of Sale) systems among small and medium enterprises (SMEs) in the UK.

Building on Actinic’s respected annual Ecommerce Report, and following the company’s recent entry into the EPOS market, the new survey reveals a marketplace that is fragmented and characterised by low penetration and price sensitivity.

Based on detailed telephone interviews with a random sample of 112 retailers who are predominantly SMEs, the survey found that just 9% overall have implemented computerised till systems in their stores. A similar proportion identified their credit card terminal as an EPOS system. A copy of the full report is downloadable from: or email

Key findings of the report include:

· While 20% of retailers claimed to have an EPOS system, in reality about half of these had only a credit card terminal.
· The EPOS market is highly fragmented, with no supplier achieving more than 6% brand recognition.
· Two thirds of companies used a third party to install their EPOS system, whilst approximately one third installed their own. Of these, almost half sourced the hardware and software from different suppliers.
· The average price paid for a complete EPOS system was £12,000.
· The most commonly-cited reasons for adopting EPOS were for management and control of the business (38%) and stock control (25%).
· 14% of retailers said they might be persuaded to adopt EPOS if the cost was lower.

Actinic CEO Chris Barling comments, “Companies that do adopt EPOS soon find that they could not manage without it. The shame is that cost and lack of information seem to be a major barrier to uptake in the SME space.” He added, “Unfortunately, the current round of consolidation in the market also appears to be reducing competition further and keeping prices artificially high. What the market needs right now is a low-cost and easy to use option.”

For further comment contact:
Chris Barling, chief executive officer, Actinic. Tel 0845 129 4800,

Actinic PR: Jane Lee, Dexterity. Tel +44 (0)1273 470199,

About Actinic Ltd:
Founded in 1996, Actinic specialises in helping small and medium retailers trade both online and offline using its ecommerce and EPOS packages. Actinic EPOS products are designed by former retailers and give a comprehensive feature set that is straight forward to operate at great value prices.

Actinic’s ecommerce products for web designers and self builders include Actinic Business, Actinic Catalog and Actinic Express. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Some of Actinic's better known UK users include the Royal Opera House, Adams kids’ fashion, Lloyds of London, the British Library and Help the Aged. Visit

Trademarks: Actinic Catalog is a registered trademark of Actinic Software Limited.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Retail & Fashion, for more information visit