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Industry expert to head up regional sales for communications product management applications provider

Melbourne, 30 June, 2006 – UK-based product management software applications provider Tribold has further strengthened its Asia-Pacific business with the appointment of Douglas Norman as account director. Formerly a sales director at billing software vendor AMDOCS, he will drive new business initiatives and manage existing customers for Tribold.

Norman will manage both Telstra and Accenture accounts and his appointment represents the next step in Tribold’s global growth plan. He will make sure that the highest service levels that Tribold prides itself on will continue in the Asia-Pacific region. With more than 10 years sales experience in the telecoms and product management sector Norman is practiced in managing and growing existing accounts as well as pursuing global new business opportunities.

“I am very excited to be joining Tribold at a time when product management is really taking off. It is a critical period for communications service providers to uptake this technology or face a better-informed competitor without it,” said Norman. “I’m keen to maintain customer relationships as well as identifying, pursuing and closing strategic opportunities and see this up and coming global player as the perfect company to achieve these goals.”

Simon Muderack, CEO of Tribold, said: “Doug’s appointment reflects Tribold’s local business ambitions moving from new business development for Tribold to management of ongoing strategic account relationships. This appointment clearly highlights our global expansion and Tribold’s success over the past six months. We see this as the next step in Tribold’s expansion to continue to grow out of our base in Western Europe and solidify expansion in the US and Asia Pacific.”

Tribold develops software that helps communications service providers reduce time to market for products by up to 12 months.

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About Tribold
Tribold is the world’s leading provider of true Product Lifecycle Management (PLM) and Product Data Management (PDM) enterprise application software specifically built for communications providers. Tribold’s PLM/PDM solutions enable communications providers worldwide to put product propositions at the heart of their business. Tribold does this by enabling communications providers to take products to market faster, by improving customer service through self-selection and by enhancing operational efficiency.
Tribold’s closed-loop solutions give communications providers a full 360° view of their products.

Based in London, Tribold was founded in 2003 and is privately held. For more see

Media contacts

Chris Lee/Rupert Walker
Rainier PR
020 7494 6578/6574 or

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