Daniel Corby, Founder and CEO of 118 Group has confirmed the groups latest acquisiton, Car Auto Limited.
Car Auto will commence trading from 01 September from a new call centre being developed now by the group in Chelmsford.
Car Auto aims to revolutionise the way the car buying public buy and sell used cars, initially in the UK and then expanding into Europe.
Car Auto will trade from www.carauto.co.uk and will allow people to advertise their car until sold for 1 simple low fee, but will also include some value added services as part of the package. The carauto website will be promoted through a strong National media campaign across the UK, taking in the largest of the motoring press titles and magazines.
Media buying will be handled by Rathbone Media, www.rathmedia.co.uk
118 Group was founded in 2005 by Daniel Corby and now comprises 6 companies with interests in Telecoms and Advertising.
You can read more about 118 Group at www.the118group.com and www.118trades.com
Daniel Corby said "The Management team of 118 Group is strong and ready for the next challenge as we integrate Car Auto into the groups activities. The recent appointment of our Chairman, Richard Allan brings us a huge wealth of experience in this sector, Richard Allan was CEO of the Perry Motor Group plc, one of Britains largest independant car dealer groups"
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