- The UK’s first ever ‘Car In Bloom’ -
Chevrolet Matiz has collaborated with Paula Pryke, one of the country’s best known celebrity florists to create the UK’s first ever ‘Car In Bloom’ - a car completely covered in real flowers.
Paula Pryke, florist to stars such as Sienna Miller, Kate Winslet and Jonathan Ross has created the limited edition Matiz in response to General Motors research, which reveals the importance women place in aesthetics and style when buying a car - one in three (28%) women view style and colour as the key purchasing decision.
Collette Dunkley of Chevrolet comments: “With a rapidly growing female car-buying market we’re interested in finding what factors influence women’s car choice. Women have told us that style and colour are key determinants as, like fashion choices, a car is an expression of a woman’s personality. This contrasts with men who rate performance as the biggest factor when purchasing a car. We asked Paula Pryke how she would express her personality through her car and from this grew the ‘Car In Bloom’.”
Paula is using thousands of yellow Gerberas to create the ‘Car In Bloom’, which is also inspired by the vibrant colour palette of the Chevrolet Matiz. The car will be officially unveiled at the British Motor Show on Friday 21 July 2006.
Paula Pryke comments:
“When it comes to buying a car women will often pick a car that is not just practical, but also makes a personal statement about them. I’m really excited to be working with Chevrolet Matiz using a car as my canvas to create a design that expresses my personality. Hopefully the resulting ‘Car In Bloom’ will also appeal to women up and down the country and bring a much needed touch of femininity to a traditionally masculine subject.”
In addition to the ‘Car In Bloom’, Paula Pryke has also designed two limited edition autographed Chevrolet Matiz decorated in the Gerbera design. Paula will use of one these vehicles for her floral deliveries.
For more information about Chevrolet Matiz contact the customer information line on 0800 666 222 or visit the website at www.chevrolet.co.uk.
- Ends -
Contact Chevrolet Matiz press office at Cow PR on 020 7684 6969 or firstname.lastname@example.org for further information, images of the ‘Car In Bloom’ and interview requests with Chevrolet and Paula Pryke.
Notes to Editors:
Paula Pryke has been described as ‘the most brilliant florist in London’ with a client list that includes Sir Terence Conran, Nigel Slater, Julia Roberts, Ewan McGregor, Kate Winslet and Jonathan Ross. Paula has written ten best-selling books and has concessions at Liberty and the Conran Shop.
The new 2006 Chevrolet Matiz is a perfect urban runabout. Its tardis-like proportions give lots of interior space for four inside an compact exterior that’s really easy to park. With a unique colour palette and cheeky looks, the car has unique charm and character. But the most important features of Matiz are its supreme everyday practicality, great manoeuvrability and low running cost. Plus it’s a car you can trust because it’s a Chevrolet.
With a multitude of storage options including a drinks holder, trays for maps and CDs and a bespoke holder for your sunglasses positioned neatly above the driver the Matiz is a driver-friendly car. And with prices starting at £6,145 for the 0.8S model it’s also a purse-friendly car.
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