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With the changes in British farming and a growing consumer interest in quality British produce it is imperative that today’s farmers understand their markets and what is needed to supply the growing demand for ethical traceable produce. In the beef trade there is growing interest in Native Breeds and products which link with the landscape and environment. Farmers need to gain an understanding of what today’s consumers are looking for and how to deliver their produce to market with the end user in mind.

“It is shocking how some farmers do not even know their cost of production, most have never had to communicate with their customers – be that the wholesaler, retailers or even direct to the consumer” says one of the duo of directors of FEAST- Sally Scantlebury. “To survive in this industry farmers need to look at their farms as businesses in an open platform, they need to understand where their product stands in the market place – the opportunities are there to be price makers and no longer price takers”

“It is often a very new way of working for families who, for generations, may have just “done what we’ve always done” that is where Feast can help with information, marketing tools and possible sales leads” says Rebecca Roberts, FEAST Director and Sales and Marketing Co Ordinator of Limestone Country Beef Ltd.

In the beef industry there is a growing consumer demand for differentiation and traceability. Customers want a safe and distinctive quality product and they are prepared to pay a little more for it, considering overall value over cost. Farmers therefore need to be innovative in their production methods and come up with a consistent quality product.

Communication through the supply chain can assist this, FEAST run events which endeavour to eradicate the hierarchy in supply chains to ensure a co operative way forward with benefits to all.

One such event is taking place on Tuesday 25th July at Town End Farm Shop in Airton near Skipton, N.Yorks ‘Let’s Talk Traditional Breed Beef’ is to be an informal and informative evening bringing together key speakers with in depth knowledge at each level of the supply chain. There will be a series of short presentations, covering issues such as which breeds are best for beef, how to finish the perfect beast – both in terms of quality and cost efficiency. What does the market want?, and how to get your product in front of buyers willing to pay a premium price.

To book your place contact Feast on 01756 748 627, tickets cost £15.00 and include an information pack and a light supper. The evening starts at 6.30pm.

To the consumers, Feast say -“We have often compared our great British beef to buying a bottle of wine – you know the grape, the region, the vineyard etc so why shouldn’t you know the breed, the production methods, the farmer. ”

Farmers, butchers and retailers are working hard to provide the public with British beef of outstanding quality and distinction, please help to sustain this market by supporting British agriculture, food production and sales.


FEAST North Office
Tel: 01756 748627

Rebecca Roberts – 07711545677
Sally Scantlebury – 07958 671380

Photographs available on request.

This press release was distributed by ResponseSource Press Release Wire on behalf of Feast in the following categories: Home & Garden, Food & Drink, Farming & Animals, for more information visit