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-Harte-Hanks Trillium Software research forecasts greater senior executive involvement in data quality strategy decisions during next two years-

ALDERMASTON, UK - 18 July 2006 - Trillium Software, a business of Harte-Hanks (NYSE:HHS) and a leading enabler of Total Data Quality solutions, today revealed results of a new survey that suggest while few organisations currently have an enterprise strategy in place to manage the quality of their data assets; change is forecast within two years as senior executives expand their involvement.

The survey ( )of 216 information professionals, administered by Harte-Hanks Trillium Software among attendees of industry-sponsored data management events in the United Kingdom, United States and Australia/Asia-Pacific, found that 51% of organisations represented among the respondents run localised data quality initiatives ad hoc. At this time, just 14.5% of those surveyed were tackling data quality using a coordinated management led enterprise strategy.

More positively, those surveyed reported that management is likely to show greater interest in the near future: 75% of respondents said data quality tackled strategically, according to a multi-divisional or enterprise-wide plan, represents a "best practice" and 79% state that senior management will become more involved in data quality governance within two years.

"Isolated data quality initiatives may work at the tactical level," said Phil Howard, research director - technology at Bloor Research, "but they do little to support an enterprise view of the business and they do little to prepare data later for enterprise integration, since the standards used are often inconsistent. What is needed is a more holistic approach that will support data governance initiatives that span the whole organisation."

"We anticipate more corporate-wide planning for data quality than exists today," said Ed Wrazen, vice president, marketing, international, Harte-Hanks Trillium Software. "Our findings suggest that while the majority of organisations are engaged in data quality initiatives, these activities to date are mostly ad hoc, disparate CRM, supply chain, employee information and compliance projects."

"According to the survey, information management professionals are asserting that best practice demands that a much more strategic approach is taken to data quality," Wrazen said. "They believe that within two years top management will inevitably become the driving force for enterprise-wide data quality strategies that properly support enterprise performance and compliance."

The survey also revealed uncertainty amongst information professionals as to who actually owns responsibility for ensuring data is of good quality; a finding which suggests that in some firms, no one person or department may be held accountable for it at all, Wrazen said. This could taint the accuracy and credibility of information used in key business processes among them corporate governance, prompting greater executive-level attention.

The Harte-Hanks Trillium Software survey was conducted during 2005 and early 2006 at data management industry events around the world which included DAMA, IDQ, the IQ Network Forum, ARK Group's data quality conference and others.

The full survey report can be downloaded from

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.

Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value - a process of "customer optimization" -organised around five strategic considerations:

- Information (data collection/management)
- Opportunity (data access/utilisation)
- Insight (data analysis/interpretation)
- Engagement (knowledge application)
- Interaction (program execution).

Visit the Harte-Hanks Web site at or call (800) 456-9748 in the USA and in the United Kingdom call +44 (0) 1344 325500.

Harte-Hanks Trillium Software provides businesses with Total Data Quality solutions - a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications.

For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at


Trillium Software is a registered trademark of Harte-Hanks, Inc. All other product and company names and trademarks are the property of their respective owners.

Press contact:

Derek Harris (For Harte-Hanks Trillium Software)
Harris Communications IT Marketing, Writing and PR
Tel: +44 (0) 845 8386 044
Mob: +44 (0) 786 7525 722

This press release was distributed by ResponseSource Press Release Wire on behalf of Harris Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit