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Following a warning from scientists linking asthma in children to indoor swimming pools, Allergy UK today awarded its “Seal of Approval” for a new alternative to chlorine.

The award comes as hot tubs, spas, swimming pools and inflatable pools become the “must have” accessory as Britain swelters in the sun.

The technology was discovered by the Greeks, and is used today by NASA for keeping drinking water clean in space. It works by deactivating bacteria, rather than aggressively killing it.

Instead of chlorine, Pristine Blue uses a natural copper sulphate solution at levels permitted for use in drinking water. It has been approved in the US for use in all 52 States, and is used there in 600,000 pools and spas.

It means children can throw away goggles, and the 1 in 3 suffering from an allergy or skin condition can jump in with confidence.

…And it’s also easier on the pocket, as running costs are 25 per cent cheaper than traditional chlorine.

The top award from Allergy UK follows a review of scientific studies showing Pristine Blue is a safe alternative to chlorine treatments and will prevent skin and respiratory irritation. Pristine Blue also avoids any damage to hair, costumes, and even pool liners and equipment associated with traditional water treatment.

The Allergy UK award follows recent notification from the European Chemical Bureau of Pristine Blue’s active copper sulphate ingredient as a biocide disinfectant.

Allergy UK’s Business Development Director, Jules Payne, said it could transform the lives of millions of families across the UK, particularly during the extra hot summer.

She said, “We are very excited to present this award to such a groundbreaking and innovative product. The benefits to allergy suffers are immense, and as families prepare for their summer holidays the demand for a chlorine alternative is at its highest.

“With a link now established between chlorine and the aggravation of asthma, we hope that more public pools and schools will invest in new technology to provide safer, inclusive swimming to a much wider audience.”

Pristine Blue founder Mohsen Hawary said: “Until now, there has been no real alternative to conventional water treatments for swimming pools and spas, so owners have been left with ‘sledgehammer’ chemistry to deal with bacteria, and often harsh, volatile chemicals to handle at home.

“Now pool and spa owners, as well as holiday makers and parents, have the choice about what their families swim in, supported by scientific trials and the UK’s leading allergy charity.”

For more information, visit www.allergyuk.org or call the helpline on 01322 619898.

www.pristineblue.co.uk

-ENDS-

For further information on Pristine Blue please contact:

Alan Murray
MurrayPR
Tel: 0207 544 0016
Email: alan@murraypr.com
Web: www.murraypr.com





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