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Daniel Corby, CEO of Essex based 118 Group has announced the launch of a new local media business under the banner of 'FIDO LOCAL'.

Fido Local will launch initially in Chelmsford and then roll out across the South East, if the initial launch proves successful.

Fido Local is a full colour, glossy magazine, which is filled with local content and unique money saving vouchers for the public to use in their local retailers, restaraunts, and other consumer led businesses.

Announcing the launch, Daniel Corby said:

"We have been looking at the local media opportunities available and feel that the time is right to launch Fido Local. Fido will appeal to the consumer, it is a full colour, high quality, A5 sized publication, which is free to pick up. Revenue and profits are generated through paid for advertising, which offers the advertiser real and unique value offerings. Fido local will be backed with a local merchandiser, who will visit all advertisers and provide a merchandise display stand, to enable them to 'reward' their own customers with a copy of Fido. Fido local will initially be a bi-monthly publication and then become monthly as demand builds. We feel that the local media market is dominated by some free, but fairly basic magazines or publications and then local newspapers. Neither offer anything different or special, and Fido local will aim to change all that. The feedback from the trial issue in Chelmsford has been amazing, with significant bookings and performances way ahead of target and expectation. Issue 1 is due to be distributed in Chelmsford during early August."

Fido local will roll out across Essex, with Brentwood and Colchester already selected as the next locations in which to launch. If the initial concept takes off, 118 Group believes it could ultimately offer Fido Local across 500 towns and cities in the UK alone and could generate significant sales and profits for the group.

118 Group is based in Chelmsford and has interests in Advertising, Directories, Telecoms and New Media.

118 Group was founded in 2005 and has become a multi million £ success story.

For further information please contact:

Daniel Corby
Tel: 01245 422050

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