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Fujifilm launches the 2GB xD-Picture CardTM

8 August 2006

Fujifilm today announces the launch of a new 2GB version of its compact xD-Picture CardTM, doubling the storage capacity of the current highest capacity xD-Picture CardsTM. The xD-Picture CardTM TypeM M2GB will be compatible with Fujifilm’s latest range of compact digital cameras and all future models launched *.

The 2GB xD-Picture CardTM has been developed to meet the requirements of consumers who are making use of the increasingly sophisticated functions of compact digital cameras. Features such as higher megapixel counts, longer battery life, and continuous shooting all make specific demands on the storage capacity of a media card. The new Fujifilm F30 Zoom, for example, is the world’s first digital camera to deliver ISO 3200 sensitivity at full resolution, and gives class-leading battery life of 580 shots from a single charge. The increased storage capacity also gives users the freedom to take more photos, without having to resort to deleting images to free up space on the card.

The new card uses high-density MLC (Multi Level Cell) memory technology to achieve its 2GB storage capacity, which it packs into a compact 20mm x 25mm x 17mm form. Storage capacity is predicted to continue growing with the development of the digital camera market, and Fujifilm will continue to boost the performance of its xD-Picture CardTM as digital cameras increase in functionality and resolution. MLC technology has the potential to deliver up to 8GB of storage capacity in a single card.

The original xD-Picture CardTM was launched in September 2002. The xD-Picture CardTM TypeM M2GB will be available in September 2006.

Notes to editors:

The ‘M’ in M2GB stands for MLC (Multi Level Cell) memory, a high-density flash memory technology.

xD-Picture Card™ is a trademark of Fuji Photo Film Co., Ltd. All other trademarks are the
property of their respective holders.

For up-to-date pricing on any Fujifilm digital products, please contact Midnight Communications.

For further information, images and products for review, please contact:

Rosie Watson / Alicia Doherty
Midnight Communications
01273 666 200
fujifilm@midnight.co.uk

Hayley Buery
Fuji Photo Film (UK) Limited
020 7465 5852
hbuery@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers:

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

About Fujifilm

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2006, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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