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EISA votes Fujifilm FinePix S5600 Zoom European Zoom Camera of 2006-2007

Powerful mini-SLR style camera honoured by celebrated awards association

Fujifilm today announces that its acclaimed FinePix S5600 Zoom digital camera has been named ‘European Zoom Camera 2006-2007’ at this year’s prestigious European Imaging and Sound Association (EISA) awards.

The FinePix S5600 Zoom is the third generation of Fujifilm’s powerful mini-SLR style cameras with long zoom lens. It features a fast 10x optical zoom with fixed lens housing, and covers all settings from wide angle to telephoto. This gives the photographer optical power without the bulkiness and heavy body of larger cameras.

The camera also boasts Fujifilm’s 5th Generation five megapixel Super CCD HR sensor and Real Photo Technology, which provides a sensitivity range of ISO 64 to ISO 1600. This enables it to achieve crisp, clear and noise-free images even in very low light conditions.

EISA explained the camera’s success with the following commendations: “The Fujifilm FinePix S5600 delivers a strong performance at an affordable price. The compact, SLR-style body is equipped with a fast fixed 10x zoom lens. Fujifilm’s Super CCD HR delivers excellent resolution, even higher than that expected for a five million-pixel CCD. The innovative Real Photo Technology reduces noise very effectively and allows ISO sensitivities up to 1600. For the enthusiast photographer the FinePix offers aperture and shutter priority metering, as well as a fully manual option.”

This year’s success for Fujifilm follows the naming of its FinePix F10 Zoom as EISA’s European Pocket Camera of the Year at the 2005 ceremony.

Adrian Clarke, Fujifilm’s Director of Photo Products, said, “Our mini-SLR style cameras have consistently won plaudits for their combination of high functionality with day-to-day convenience. The FinePix S5600 Zoom fits an incredibly powerful zoom lens into a compact body and is available at a very reasonable price. It’s a camera that opens up new photographic possibilities for amateurs and enthusiasts alike, especially its ability to deliver incredibly crisp images in low light. At Fujifilm we believe increased sensitivity is the new benchmark for digital photography, and it is encouraging to receive an award that recognises our leadership in this area.”

EISA is Europe’s premier consumer technology awards association. The judging panel consists of nearly 50 leading European photography, audio, home theatre, convergence, and mobile electronics magazines. The awards recognise products that combine the most advanced technology, the most desirable features, the ultimate expression of design, the most satisfying ergonomics and the greatest value for money.

Notes to Editors:

For further information, images and products for review, please contact:

Rosie Watson / Alicia Doherty
Midnight Communications
Tel: 01273 666 200
Email: fujifilm@midnight.co.uk

Hayley Buery
Fuji Photo Film (UK) Limited
Tel: 020 7465 5852
Email: hbuery@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.

Contact details for customers:

For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

About Fujifilm

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

© 2006, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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