Jeans for Genes, the national charity, aims to get the country dressed up in denim on Friday 6th October. Millions of people in the UK will be ditching the usual dress code and 'jumping into jeans' to raise funds for medical research into genetic disorders affecting children.
The Jeans for Genes Appeal has been going for over ten years and has raised over £24million. The Appeal is consistently successful because it's just so simple for people to take part. A contribution of £2 from adults and £1 from children will entitle supporters to abandon the the business suit or the school uniform and wear jeans instead. Jeans for Genes Day is a great opportunity for further off-beat fun in offices and schools in aid of a great cause.
Actress Tamzin Outhwaite is encouraging supporters to 'Dress to Impress', which is the theme of this year's Appeal. Further celebrity support comes from Ian Wright, Martin Freeman, Stephen Tompkinson, Gabby Logan and a host of familiar faces from the world of sport and television.
Jeans for Genes has raised over £24million since its launch in 1996. Funds have gone towards groundbreaking medical research into a variety of genetic conditions and support schemes. There are over 4,000 known genetic disorders; some are well known, such as muscular dystrophy and cystic fibrosis but there are others which are simply known as SWAN - Syndrome Without a Name. One baby in 33 in the UK suffers from a genetic disorder, many of which have no current cure.
As an 'umbrella' charity, ten national charities will benefit from Jeans for Genes Day 2006. These include Great Ormond Street Hospital Children's Charity, SPARKS, WellChild, Turner Syndrome and the Fragile X Society, to name a few. Jeans for Genes has access to a great many case histories relating to the charities involved with the Appeal. We have families with strong stories who are willing to talk about the impact of genetic disorders on children. The day also provides an opportunity for jeans and denim related fashion features, celebrity events, photocalls and charity merchandise.
(Please see website for details: www.jeansforgenes.com)
For futher information please contact:
Head of Communications
Jeans for Genes
Tel 020 7 163 6903
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