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The United Nations (UN), the prestigious and globally recognised organisation dedicated to international cooperation has aligned itself with the Green Awards, as an institutional partner. Satellite Marketing Communications, producers of the Green Awards says this alliance with the UN will lend the awards broader appeal and more gravitas.

The Green Awards (www.greenawards.co.uk), which will be held at London’s historic Guildhall, 29 November 2006, is a unique and inspiring national event which will showcase the value of sustainable development through powerful communications and marketing strategies. Sustainability is a cornerstone of UN directives because it’s especially key to help developing nations preserve their natural resources.

The impetus behind the Green Awards is the recognition of marketing’s increasing role in pushing sustainability to the top of the corporate agenda. Marketing communications have such an enormous reach, their power to stimulate change is impossible to ignore.

In support of the significance of sustainability Achim Steiner, Executive Director of the United Nations Environment Programme (UNEP) says, “Rapid environmental, social and technological change is presenting human society with unprecedented challenges.

Fortunately, people, businesses and governments around the world are waking up, not just to the threats we face, but to the many opportunities there are for addressing them.

UNEP is committed to nurturing the creativity and leadership we will need from all sectors of society if we are to create a sustainable future for all. The Green Awards are a new and exciting way for us to do this.”

The Green Awards are for both business-to-business and business-to-consumer organisations with a cross-sectoral appeal, which is reflected by the scope and breadth of individual and institutional supporters.

An impressive line-up of other supporters are lending their considerable weight and influence to the Green Awards by signing the Green Awards Declaration which is a call to action for marketers to embrace sustainability . This includes PR guru Lynne Franks and Tony Juniper, director of Friends of the Earth. Jill Rutter, director of strategy and sustainable development for DEFRA who will chair the judging, and Penny Poyzer, a regular contributor to the BBC, who will MC.

The judging panel consists of 14 well regarded industry professionals ranging from Julia Hailes MBE, sustainability consultant and author of 'The New Green Consumer Guide',Barbara Crowther, head of communications for the Fairtrade Foundation, Jason Gormley, a creative with M&C Saatchi, to Michael Wolff, brand strategist formerly of Wolff Olins and Steve Busfield, editor, Media Guardian. They will be judging 12 categories ranging from Best Outdoor Advertisement to Best Press Advertisement.

The awards will spotlight brands and organisations that have demonstrated their commitment to these issues in a creative and effective way, across different media platforms and marketing disciplines. Show your commitment to communicating sustainable issues and enter your company or your clients for an award now.

According to a MORI poll, in March 2005, 75% of the public agrees that companies should communicate their efforts in sustainability and corporate social responsibility to their customers, employees, communities and the environment and 25% agree strongly.

Please visit www.greenawards.co.uk for more information about how to enter your company or your clients.

-ENDS-

For further information please contact - Iain Patton on 020 7239 4913 or mobile 07956 430543 - iain@satellitemc.com


Editors’ Notes:

UNEP
Environment for Development

UNEP is the voice for the environment within the United Nations system. Its mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.

UNEP is an advocate, educator, catalyst and facilitator, promoting the wise use of the global environment for sustainable development. Its work includes assessing global, regional and national environmental conditions and trends; developing international and national environmental instruments; strengthening institutions for the wise management

of the environment; integrating economic development and environmental protection; facilitating the transfer of knowledge and technology for sustainable development; and encouraging new partnerships and mind-sets within civil society and the private sector.

…. and creativity for sustainability

UNEP has a long history of supporting creativity in finding sustainable solutions to environmental issues, from the policy level to grassroots action. UNEP’s Champions of the Earth honours leaders from all regions who are making a difference, the UNEP Sasakawa Prize supports creative solutions from individuals and organisations that can have a far-reaching effect, while UNEP’s Global 500 laureates continue their work around the world to promote innovation and partnership for a sustainable future.

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