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Contact: Andrew Smith
Object Marketing (UK) for MySQL AB
Tel: +44 20 876 29292
Email: andrews@objectmarketing.com

MySQL Powering Web 2.0

San Francisco, Calif. -- August 15, 2006 -- The MySQL open source database has become the database-of-choice for the new generation of highly-popular Internet companies pioneering new “Web 2.0” innovation. Leading Web 2.0 sites such as YouTube, Flickr, Habbo Hotel, Linden Labs, CyWorld, Technorati, Facebook, FeedBurner, Feedster, Wikipedia, Digg, LiveJournal, Mixi.jp, SimpleStar, PhotoBucket, 37signals, del.icio.us, Trulia, Neopets, and Zimbra have all selected MySQL to power their explosive growth -- due to the database’s speed and ability to easily “scale-out” on low-cost hardware.

"Without the LAMP software stack, many Web 2.0 companies would have never got off the ground,” says Tim O'Reilly, the alpha geek watcher and CEO of O’Reilly Media. LAMP is the acronym for the popular open source computing environment that comprises the Linux operating system, Apache Web server, MySQL database and Perl, Python or PHP scripting languages.

"Web 2.0 companies are a new breed of sites that combine user collaboration and modern development technologies such as Ruby on Rails, AJaX and LAMP to create highly interactive and compelling services," said Zack Urlocker, MySQL AB's executive vice president of products. "Almost all of these sites are managing their explosive growth by using MySQL as their underlying database platform. Designed to be as fast and flexible as the Internet itself, MySQL is helping Web 2.0 develop into tomorrow's modern enterprise infrastructure."

“The exponential growth of the Simple Star PhotoShow platform demands systems that scale rapidly, dependably and cost-effectively,” said Mike Edmunds, Chief Operating Officer for Simple Star. “MySQL provides the mission-critical, high-volume systems that uniquely meet our needs. Millions of new users are now experiencing PhotoShow, the most complete and easy-to-use photo platform available.”

A new whitepaper on the benefits of using MySQL to enable Web 2.0 applications is now available at http://www.mysql.com/industry/web/.

MySQL at LinuxWorld Expo This Week

MySQL will be exhibiting this week at the LinuxWorld Expo, being held here at the Moscone Convention Center, booth #1826.

About MySQL

MySQL AB develops and supports a family of high performance, affordable database products -- including MySQL Network, a comprehensive set of certified software and premium support services. The company's flagship product is the MySQL Server, the world's most popular open source database, with more than 10 million active installations. Many of the world's largest organizations, including Yahoo!, Alcatel, The Associated Press, Suzuki and NASA are realizing significant cost savings by using MySQL to power high-volume Web sites, business-critical enterprise applications and packaged software.

With headquarters in Sweden and the United States -- and operations around the world -- MySQL AB supports both open source values and corporate customers' needs in a profitable, sustainable business.

For more information about MySQL, please visit www.mysql.com.

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MySQL is a registered trademark of MySQL AB in the United States and other countries. Other product names may be trademarks of their respective companies.

This press release was distributed by ResponseSource Press Release Wire on behalf of Object Marketing in the following categories: Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.