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Prompt Communications creates successful launch event for etribes at BT Tower

Event to launch the UK’s ‘grown-up rival to MySpace’ was attended by 21 influential journalists, including representatives of four national broadcasters and eight consumer lifestyle magazines

London, United Kingdom, 16th August 2006 – Prompt Communications was chosen by etribes, a subsidiary of communications technology company Midentity, to launch its online personal publishing and photo-sharing service for adults who are too busy to ‘blog’. Prompt has now completed a successful launch campaign that culminated in a well-attended event at the top of the BT Tower.

etribes ( was designed by Internet entrepreneurs Simon Grice and Luke Brynley-Jones to fill a gap in the market for personal publishing. etribes is for adults with busy social lives who do not want the hassle and technical challenge of maintaining a blog, but want to share news and photos easily with friends and family as well as back-up important personal data such as contacts and documents in a secure location that is accessible from anywhere.

Prompt was appointed in mid-June to coordinate the PR aspects of the launch event at the prestigious BT Tower in central London on 19 July.

Prompt conducted a media outreach campaign leading up to and following the event, identifying target publications, calling journalists to invite them to attend the event, and providing any required supporting information. As a result, coverage was secured across a range of newspaper, consumer magazine, broadcast and technology media. Consumer magazines represented at the launch included a current affairs magazine, a bridal magazine, a DVD publication, a motoring magazine, a business publication, two national newspapers and a photography title. Four broadcast stations were also represented.

Prompt researched and wrote several user case studies, illustrating how existing etribes customers are maintaining their online presence. These showcased different activities that etribes has identified for use of the ‘life-sites’, such as weddings, family life, hobbies, business and entertainment. Prompt also designed a series of adverts and fliers to help reinforce etribes’ brand values, messaging and iconography. This design was carried through to press packs, press releases and on-site branding at the BT Tower. The press packs were tailored for press, investor, business partner and guest invitees.

Prompt Communications director Hazel Butters said: “We’re pleased that we were able to give etribes the spectacular launch it deserves, despite the short timescales involved. Everyone at Prompt is fanatical about technology and the internet. About a third of us have personal blogs in addition to our company blog, so it was fun to be involved with a company that is innovating in that market.”

Mark Sait, chief operating officer of Midentity, said: “We were impressed by Prompt’s energy and drive. They were able to make things happen very quickly. Communicating the purpose and possibilities of etribes to our mass-market audience requires an agency with the right mix of consumer and tech knowledge, with a solid understanding of how the lifestyle press approaches technology. Prompt has this. The team really understands what we are working towards and the exchange of ideas has been fantastic.”

Further information about etribes and pictures of the event are available at:

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency headquartered in Chiswick, West London, with US offices in Cambridge, Massachusetts. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of the technology market with experience of pan-European media, analyst and marketing campaigns. Using highly targeted marketing, PR and corporate copywriting initiatives, Prompt Communications helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.

About etribes

etribes is a British service that lets people create their own website, where they can write a blog, publish and store photos, keep a record of all their contacts, and make calls and send text messages from their PC. etribes is for busy, sociable adults who are looking for easier ways to stay in touch with their ‘tribe’.

For more information about etribes, and to create an account, please visit

For further information please contact:

Hazel Butters at Prompt Communications
Tel: 020 8996 1652 / Out of hours: 07780 687813

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Media & Marketing, for more information visit