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Beau Visage is the first scientifically proven system to provide aesthetic medicine with objective analysis of the changes in skin over time

Beau Visage, the revolutionary new skin imaging and consultation product from Astron Clinica, enables aesthetic medicine practitioners to help their clients select appropriate treatments and track treatment progress over time in an independent, objective way. Beau Visage uses SIAscopy, Astron Clinica’s unique patented skin imaging technology which gives practitioners and clients alike the opportunity to ‘see’ what is happening up to 2 mm beneath the surface of the skin and understand why their skin looks the way it does.

“Aesthetic medicine practitioners have three main problems,” says Annie Brooking, CEO, Astron Clinica. “They need to make sure their clients understand the complexities of the skin, they need to ensure that their clients are fully informed in their choice of treatment and how it will affect their appearance, and they need to be able to demonstrate how a treatment is progressing, even when early results are not visible to the naked eye.”

A Beau Visage consultation starts with an education session to help clients understand the structure of their skin, its chromophores: blood and melanin and how chromophores contribute to their appearance and skin tone. For the first time clients see separate facial maps of both their blood and melanin, zooming in on tiny details such as thread veins and skin damage.

In addition to visualising blood and melanin, Beau Visage has three in-built measurement systems, Sun Damage Scoring System, Skin Age assessment and Dr Leslie Baumann’s Skin Typing Solution. All of these measurement systems help the client’s treatment selection. Using Beau Visage, practitioners can identify a realistic and achievable skin goal working with the client, helping to manage expectations in a highly emotive area.

Beau Visage includes Beauty Timeline which is generated by images of blood, melanin and sun damage taken before every treatment session. These images are automatically compared as time goes on, and can show a percentage change in the skin before the customer can see change with the naked eye.

“For years wrinkles have been considered the major indicator of age, it’s not the case, an even skin tone is the primary indicator of youthful appearance” says Annie Brooking.

Beau Visage visualizes and measures skin tone and makes it easy to show clients what they could look like as a result of treatments that even out blood and melanin, the two chromophores that most affect the appearance of age.

Recent scientific studies have shown that skin tone, colour and luminosity contribute directly to assessments of age. Presented at the Human Behaviour and Evolution Society in June 2006, the study has shown that facial skin colour distribution, or tone, can add or subtract as much as 20 years to an assessment of age.*

Beau Visage also includes Dr Leslie Baumann's new Skin Type Solution, which helps the client choose the right products for their skin type. Dr Baumann is one of the leading dermatologists in the USA, based at the University of Miami. Her book, The Skin Type Solution, has been a best seller in the USA. The skin typing programme that she has developed identifies 16 different types of skin and outlines the different skin care products appropriate to each skin type.

“The very first time I heard about Beau Visage I wanted to be part of it. It truly offers a unique opportunity to aesthetic practitioners and their clients to see what is going on up to 2 mm under their skin and plan treatments and therapies based on individual need and skin type” Said Dr Baumann.

Beau Visage gives the rapidly burgeoning medi-spa movement worldwide a scientifically proven method of measurement and assessment to emphasise the effectiveness of various treatments in slowing down the appearance of skin aging.

Beau Visage was developed in conjunction with aesthetic medicine practitioners. Successful alpha tests at several medi-spas in the UK showed that the use of Beau Visage helped customers in their choices of treatment.

‘Overtime, I fully expect Beau Visage consultations to lead to increased customer spend and loyalty. We have regular customers who will spend £5,000 or more every year on managing their appearance. Beau Visage enables the medi-spa practitioner to give the customer a unique confidence in the benefits of the treatment that they have selected, and because of the temporal range of the Beauty Timeline, supports customer loyalty directly.’ Comments Tracy Bengougam, CEO, Pure Well Being medi-spa. ‘Each consultation costs approximately £100, we have found that clients are very enthusiastic about the consultation process and the way it makes them feel empowered by their treatment and product choices.’

Beau Visage includes a tri-angle chin rig with camera mount, a specially calibrated digital camera and dedicated software, SIAscope IV, which runs on a PC. Medi-Spas can customise Beau Visage with their name and logo, product range and treatments.

Beau Visage is initially offered on a lease-to-own contract for £99 per week, including software, hardware, training and maintenance. Further information is available from Astron Clinica. The product is supported worldwide and is available in Spanish, French, German and Italian as well as English immediately.

*The study referred to earlier was written by Dr Karl Grammar and Dr Bernard Fink, scientists at the Ludwig-Boltzmann-Institute for Urban Ethnology (Austria) and the Department for Socio-biology/Anthropology at the University of Goettingen (Germany). The study, which was conducted in 2005 – 2006 and funded by Proctor & Gamble, used 3 –D imaging and morphing software technologies to remove wrinkles and bone structure from the equation to determine the true impact of facial skin colour distribution on the perception of a woman’s age, health and attractiveness.

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Note to editors:

Astron Clinica, based in Cambridge UK, designs, develops and brings to market its skin imaging products that incorporates its proprietary skin imaging technology SIAscopy, further information available at www.astronclinica.com. SIAscopy uniquely enables medical, pharmaceutical and cosmetics industry professionals to visualise up to 2mm beneath the surface of the skin using both a proprietary hand held scanner and an off-the-shelf digital camera. Astron Clinica’s customers include dermatologists, plastic surgeons, GPs and aesthetic medicine practitioners.

Media enquiries:

Lucy Saunders
Mob: +44 777 55 66 074
Tel: +44 208 946 4499
Email: lucy.saunders@mahseer.co.uk

Astron Clinica, DERMETRICStm, SIA, SIAscopy, Powered by SIAscopy, SIAscanner, COSMETRICS, SIAscan, SIAscope, Beau Visage, Beauty Timeline and MediSpa are trade marks of Astron Clinica Limited.




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