A campaign highlighting the dangers posed by young drivers and the risks they face in their first years of motoring is to receive the backing of motoring assistance service, Green Flag.
The company confirmed its continued backing for the campaign for the sixth consecutive year. Road Safety Week, an annual event which runs between November 6-12, 2006, has become an important date in the diary for schools, businesses and community groups who run hundreds of road safety initiatives across the UK during the week.
National road safety charity Brake, which co-ordinates Road Safety Week, is aiming to raise awareness about the horrifying number of road crashes that involve young drivers and their passengers, while offering essential, practical advice to young people about staying safe on roads.
Statistics reveal that young drivers are more at risk of dying than any other age range of driver, often taking the lives of their young passengers with them. Only one-in-eight drivers in the UK is under 25 but this age group accounts for more than a quarter of all road deaths. Some 572 young drivers and passengers aged 17-24 were killed in road crashes on British roads in 2004 and 4,295 were seriously injured.
Green Flag spokesperson, Nigel Charlesworth, said: “As a leading motoring organisation, safety on the roads is of great importance to us, which is why Green Flag feels compelled to support Brake in its campaign to reduce the number of casualties and fatalities that happen so frequently to young people."
Mary Williams, chief executive of Brake added: “Young drivers and their passengers are the most at risk vehicle occupants. Many are still developing their skills as drivers and this is often combined with an over-confidence in ability. On top of this, some young drivers come under intense peer pressure to behave dangerously, for example drink and drug driving, or racing on rural or urban roads.”
This year Brake will target influential media in a bid to get the message of responsible driving over to its target audience of new drivers and plans to conduct a survey in sixth form centres and colleges asking young drivers how they drive, or how they’ve been driven as passengers.
Green Flag has also confirmed that it will be the sole sponsor of a scheme to educate pre-school children in road safety called Beep Beep! Day. The initiative will involve nurseries and pre-school groups across the country between July and October.
To find out more about Road Safety Week, including information on running a Road Safety Week event in your local community or organisation, visit www.greenflag.com or www.roadsafetyweek.org or call Brake on 01484 559909.
For more information on Beep Beep! Day, visit www.brake.org.uk.
Notes to editors:
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Green Flag Motoring Assistance provides roadside rescue and recovery to 5m customers 24 hours a day, 365 days a year.
Green Flag’s incident management centre in Leeds manages around 1m breakdown incidents each year.
Brake is an independent national road safety charity. Brake exists to stop the 9 deaths and 89 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake produces educational road safety literature, runs community training programmes and runs events including Road Safety Week (6 – 12 November 2006).
Brake’s Fleet Safety Forum provides up-to-date fleet safety resources to fleet managers. BrakeCare, Brake’s support division, cares for road crash victims through a helpline and other services.
Websites: www.brake.org.uk, www.roadsafetyweek.org
Driver and Vehicle Licensing Agency 2006
Department for Transport Road Casualties in Great Britain 2004
For further information contact Philippa Naylor at Green Flag on 0113 399 1387 (out of hours 07711 964 615) or email Philippa.Naylor@ukipartnerships
This press release was distributed by ResponseSource Press Release Wire on behalf of UKI Partnerships in the following categories: Children & Teenagers, Motoring, Travel, Transport & Logistics, for more information visit https://pressreleasewire.responsesource.com/about.