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Andrew Smith
Object Marketing
Tel: (020) 8762 9292


LONDON, UK - 14th September 2006 - Leading UK high street toy retailer Early Learning Centre is set to greatly improve its management reporting capability as a result of investing in technology solutions from Hyperion, (Nasdaq: HYSL) the global leader in Business Performance Management software.

According to Gavin Jones, Finance Director at Early Learning Centre: "We had previously used a spreadsheet based system to meet our management reporting needs. However, the business has grown and changed substantially in recent years and we realised we needed to improve our approach to management reporting in order to meet the changing needs of the business."

The company now has 215 stores across the UK and Ireland, 78 international franchise stores in 14 countries across the world, a rapidly expanding internet and mail order operation, and wholesale arrangements with several partners in the UK and worldwide. Leading BI consultancy Analitica was brought in initially to advise Early Learning Centre on what software to deploy to meet their requirements. On the basis of Analitica's recommendations, Early Learning Centre chose to invest in Hyperion Essbase. Says Gavin: "We were impressed from the start by Analitica's retail industry knowledge and experience as well as their obvious technical capability. They helped us to rapidly build a prototype using Hyperion Essbase and demonstrated the improved analytical power we would gain. They were very professional throughout the process and acted as consultants in the proper sense of the word."

Hyperion Essbase delivers enterprise-class, real-time analytic processing to meet the needs of demanding enterprise business intelligence and performance management applications such as those demanded by Early Learning Centre. Hyperion Essbase supports faster and more frequent data refreshing in critical BI applications such as customer segment analysis, product profitability and capacity planning. It also helps businesses to better understand customer segments and behaviour patterns.

Says Gavin: "With Hyperion Essbase, we will have a far more dynamic, accurate and efficient approach to management reporting, budget forecasting and channel analysis than we had previously. Our analytic capability will be greatly enhanced and we are confident it will enable us to make better informed decisions about the running of the business going forward."

About Early Learning Centre

At Early Learning Centre we do all we can to help mums, help kids, be all they can be. For over 30 years we have been creating fantastic toys that help develop vital skills; toys that help children get off to the best possible start and toys that are tremendous fun. Our passion for learning through play and our commitment to quality make Early Learning Centre the destination for families throughout the UK. For more information, please visit

About Hyperion

Hyperion Solutions Corporation is the global leader in Business Performance Management software. More than 12,000 customers rely on Hyperion software to provide visibility into how their businesses are performing and to help them plan and model to improve that performance. Using Hyperion software, customers collect data, organize and analyze it, then communicate it across the enterprise. Hyperion offers the industry's only Business Performance Management solution that integrates financial management applications with a business intelligence platform into a single system.

Named one of the FORTUNE 100 Best Companies to Work For (2004), Hyperion serves global customers in more than 90 countries. A network of more than 600 partners provides the company's innovative and specialized solutions and services. Hyperion generated revenues of $765 million for the fiscal year that ended June 30, 2006 and is traded under the Nasdaq symbol HYSL. For more information, please visit

About Analitica
Analitica is the UK's leading independent business intelligence (BI) consultancy, helping medium to large organisations better exploit their investment in BI technology. Unlike solo contractors and large generalist consultancies, Analitica delivers a unique blend of focussed business and technology consulting to ensure genuine knowledge transfer to client companies

The Analitica team has worked with over 100 clients, successfully delivering solutions to a wide variety of industry sectors. Clients include Harvey Nicholls, Toyota Financial Services, NTL and GAP.

Analitica has experience of working with many different types of source system, helping to ease data integration issues and ensuring that valuable time is not wasted. Analitica consultants are highly skilled in designing, building and delivering innovative information systems, from web delivery through to totally customised reporting tools.

For more information, go to

Safe Harbor Statement

Statements in this press release other than statements of historical fact are forward-looking statements, including, but not limited to, statements concerning the potential market opportunities for business performance management software. Such statements constitute anticipated outcomes and do not assure results. Actual results may differ materially from those anticipated by the forward-looking statements due to a variety of factors, including, but not limited to the company's ability to retain and attract key employees, the successful and timely development of new products, the impact of competitive products and pricing, customer demand, and technological shifts. For a more detailed discussion of factors that could affect the company's performance and cause actual results to differ materially from those anticipated in the forward-looking statements, interested parties should review the company's filings with the Securities and Exchange Commission, including the Report on Form 10-K filed on August 31, 2005 and the report on Form 10-Q filed on May 10, 2006. The company does not undertake an obligation to update its forward-looking statements to reflect future events or circumstances.

"Hyperion," and Hyperion's product names are trademarks of Hyperion. References to other companies and their products use trademarks owned by the respective companies and are for reference purpose only.

This press release was distributed by ResponseSource Press Release Wire on behalf of Object Marketing in the following categories: Children & Teenagers, Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit