It is now one year since Halos n Horns, the range of fun and affordable toiletries for children and babies that are free from chemical nasties, first went into a select number of supermarkets and what a successful first year it has been.
Last October millions watched as founder, young mum Leila Wilcox, won Channel 4’s Make Me A Million programme for the development of the brand. And the range is now available across the UK from Tesco, Somerfield, Sainsbury’s, Ocado, Waitrose and Morrisons. In fact Halos n Horns is now Occado’s best-selling brand of children’s toiletries, Halos n Horns has been nominated for a number of prestigious awards and Leila herself is fast becoming one of the UK’s leading young business women.
Listings continue to increase with a first order just placed by Eire and the team are currently in talks with Romania and Canada. A recent showing in Australasia of Make Me A Million has resulted in a flood of enquiries from parents in Australia and New Zealand and as a result Halos n Horns plans to go into shops down under soon. Plans to launch elsewhere in Europe are also under way and UK listings are increasing with the range currently going into independent pharmacies across the UK.
Halos n Horns was developed by Leila for like-minded parents who want to avoid using harsh chemicals on their children’s delicate skin, but who want a child friendly alternative to the expensive specialist products on the market. Feedback from parents has been immense, and very positive with daily emails and phone calls thanking Leila for the development of an affordable alternative, especially from parents of children with eczema and other sensitive skin conditions.
The brand is particularly concerned about: Sodium Lauryl Sulfate (SLS); Sodium Laureth Sulfate (SLES); Phthalates; MIT; Parabens; Triclosan and Propylene glycol and will never use them in their products. The use of Phthalates in cosmetics are specifically mentioned by the World Wildlife Fund in its recent (September 2006) report into the detrimental effects of manmade chemicals on the health of wildlife and humans called ‘Chain of Contamination’, to see the report in full visit http://www.wwf.org.uk/filelibrary/pdf/contamination.pdf.
Due to demand from parents using the existing range of products Halos n Horns launched Toothy Fruity toothpaste - the only toothpaste for kids which is SLS-free and contains fluoride - in summer 2006. This is the first of many brand extensions planned – watch this space.
Halos n Horns use natural cleansing ingredients and plant-derived conditioners all of which are hypoallergenic and score one of the highest “kind to eyes” ratings seen by the test laboratories.
For stockist information call 01202 780558.
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For more information, samples, press shots and interviews with Leila Wilcox please contact Jenny Rose at Happy PR on 020 72 63 93 04 or firstname.lastname@example.org
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