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PayPal and ActiveMedia Technology power world’s first end-to-end ticket purchase via mobile

Wednesday 29th November, 2006, London: Ministry of Sound, in conjunction with PayPal and ActiveMedia Technology has carried out the first ever live trial of an end-to-end mobile ticketing purchase. Clubbers at Ministry of Sounds’ Tuesday night event Milkshake were able to make history by buying, receiving and redeeming a ticket on their mobile phone. This is the first time an end-to-end transaction has taken place on a mobile.

Clubbers attending student night Milkshake at Ministry of Sound were able to access the legendary London club and see Welsh rappers Goldie Lookin Chain DJ live for the reduced price of £2.50 by purchasing a ticket via their mobile.

Registered PayPal users simply texted the word ‘shake’ to 60500. An interactive voice response (IVR) callback then confirmed their request by asking them to authenticate their unique PayPal PIN before a mobile ticket was delivered to their handset.

ActiveMedia Technology, which redeems more mobile tickets than any other company in the world and powers the Orange Wednesday two-for-one cinema tickets promotion provided the ticketing technology while PayPal provided the payment mechanism.

Felicity Ive, Head of Strategic Brand Partnerships, Ministry of Sound said; “Ministry of Sound is already a multi platform, lifestyle brand and using this kind of technology helps create experiential events for consumers that really drive home a marketing message. In this case, the benefits of PayPal Mobile. Ministry of Sound has been at the forefront of youth culture for the last fifteen years. Intuition, boldness and a keen sense of what our audience want has helped us maintain this position. What today’s youth market wants is definitely mobile.

Roy Vella, Head of Mobile Payments at PayPal, added, “The ability to pay for and enter a club via your mobile phone offers clubbers a convenient, fun experience even before they leave home. Working with Ministry of Sound and ActiveMedia Technology we have a great opportunity to turn consumers’ phones into a mobile wallet and extend the security of PayPal online to a broader high street market.”

Unlike other mobile ticketing technology ActiveMedia’s unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure tickets to mobile phones which can reduce the cost of ticketing by up to 80 per cent compared to the cost of paper based ticketing.

Ramesh Kumar, Business Development Director, ActiveMedia Technology added, “Mobile phones have become as essential as door keys or cash, particularly within the youth market. We look forward to working with PayPal to further increase functionality of mobiles and the essential position they take up in both the consumers pocket and psyche.”


Editors’ notes
For more information please contact:
Rachel Bibby, Sculpt PR:
Tel: +44 (0) 207 981 9782 Mob: +44 (0) 7989 965 988
Amy Butler/Lisa Folwell/Neil Gregory, Lansons Communications:
Tel: +44 (0) 20 7566 9777

About PayPal (Europe) Ltd
PayPal (Europe) Ltd. is a UK-based company, regulated by the FSA as an Electronic Money Institution (ELMI) and became regulated by the FSA as such in February 2004. As a regulated institution, we are subject to general prudential supervision by the FSA. It is a subsidiary of PayPal (International) Ltd., which is based in Dublin and is in turn a subsidiary of PayPal Inc. of San Jose, California. PayPal is 100% owned by eBay. PayPal was set up in the US in December 1998 and acquired by eBay in 2002. PayPal has over 15M accounts in the UK, over 123M accounts worldwide and can be used to make online payments in 103 markets.

How to send money using PayPal Mobile
1. Text to 62226 with the amount and recipient’s phone number or email address. Use the commands “send” and “to.”
Example: Send 5 to 0712345678
Example: Send 5 to
2. When PayPal calls back the mobile user enters their PIN to confirm.
3. PayPal immediately notifies the friend of the payment and tells them how to claim it.

About ActiveMedia Technology
Established in 2001, ActiveMedia Technology has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, & Turkey. The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign. ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.

This press release was distributed by ResponseSource Press Release Wire on behalf of Sculpt PR in the following categories: Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit