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Reading, UK, 12th December 2006 - Swyx a market-leading vendor of IP telephony solutions has today launched its new ‘Marketing ToolKit’ to assist resellers to take full advantage of the Swyx branding as part of a range of lead generation programmes.

The guide is designed to act as a valuable reference guide for the sales and support teams of its VAR partners, who may not have the skills, or time to research the various marketing options available to them. As well giving information on how to leverage the power of the Swyx brand effectively, the guide also provides a valuable insight into the principles of marketing and how a reseller can devise their own strategies, even if they do not have a dedicated in-house marketing resource.

The author of guide, Director of Corporate Marketing at Swyx, Stuart Noad, explains why they have published the Guide, “The richness of pure IP telephony solutions provides unlimited sales possibilities for the channel, however for busy resellers, finding the time to maximise these opportunities by correctly positioning the product and raising the profile of their business in conjunction with the Swyx brand, can be very difficult. This guide provides ready-made vehicles and templates that partners can easily tailor for their own marketing efforts”.

Partners of Swyx have welcomed the initiative, Marketing Director at IT and Telephony Outsourcer, LuxTech Matt Casey, comments, “Swyx are always very proactive in anticipating the needs of its partners, and understand that companies such as ourselves do not want to spend unnecessary time on marketing when we can use the expertise of Swyx’s own team. This initiative is welcomed because it makes our job easier, freeing up more time to focus on sales and support.”

Ryan Osborne, Managing Director of Sproutt, a Swyx reseller based in Wales agrees, “We are a small company and our in-house marketing resources are limited, any help that we can get from our suppliers is greatly appreciated. The guide gives us all the information we need at our fingertips, to promote the key attributes of the Swyx brand, making lead generation very straightforward.”

Sections included in the marketing toolkit include:

· A general overview of the marketing mix
· Raising awareness
· Working with the brand
· Generating Leads
· Press Relations
· Direct Mail
· Seminars & Events.

The Marketing toolkit booklet is free of charge and can be downloaded as a PDF from the Swyx Partner Net


Editor’s notes:

About Swyx:

The last telephone system you’ll ever need.

In the current climate, every business has to scrutinise every investment more carefully than ever to ensure they are getting the very best value. This is true particularly when it comes to telephony systems, where choice is plentiful, and technology moves so quickly that traditional telephony technologies are already becoming obsolete.

Swyx develops software-based telephony systems that work like any other software application, such as email, instant messaging and CRM, through your existing data network and server application. So you can take full advantage of all the benefits of business-class VoIP - without having to invest in expensive new telephony hardware.

In addition, the Swyx system has the potential to build into a powerful business tool. Because a Swyx system is Microsoft Windows based, it integrates seamlessly with your existing IT infrastructure, including all your individual business applications such as security systems, Office applications, Finance and CRM systems and customer support infrastructure, giving you one seamless communication system that will move and grow with your business no matter how many people, sites or locations you expand into.

Swyx is constantly developing its solutions to meet the changing needs of your business. So whatever your business, and whatever your stage of development, choosing an IP telephony solution from Swyx will give your business more possibilities, more agility, more choice and more communication, making it the last telephone system you’ll ever need.

Swyx was established in 1999 and now has offices across Europe, with headquarters in Dortmund, Germany. Today the company is recognised as a market leader for IP telephony in major European countries and has enabled in excess of 4500 businesses across the continent to take advantage of the business benefits of IP telephony and associated applications. Swyx is renowned for its product innovation and superior business understanding, and its achievements have been recognised many times through technical and business awards, journalist and analyst comments and reviews, product tests and customer testimonials.

Swyx’s management team and supervisory board are recognised industry leaders who have all held senior positions within the telecommunications industry. Everyone at Swyx is dedicated to providing world class IP telephony solutions and applications that continually push the boundaries of what is believed possible, while continually delighting its customers and business partners by providing the best possible products and services to make them more competitive in their markets.

Press contact :
Jane Moores/Sally Minchin
TTA Communications Ltd,
Tel : 0845 658 0120
Fax : 0845 658 0122


This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Computing & Telecoms, for more information visit