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Vista ‘a distraction’, say IT professionals

A recent survey from emedia’s RapidResearch service has highlighted how the industry perceives Vista

London, UK – 30th January 2007 – Almost half of IT professionals feel that migrating to Microsoft Vista constitutes a distraction from more important issues (49%), a survey reveals today. Conducted by online research specialists emedia, the survey also shows that the overwhelming expectation of Vista is that it will improve security and compliance, cited by 82% of respondents.

Just over half (54%) of respondents suspect that application incompatibility will cause pain to those migrating to Microsoft’s latest operating system, while nearly two-thirds (63%) - perhaps predictably - cite cost as a pressure point. In areas other than security, respondents expect Vista to bring improvements to desktop infrastructure optimisation (49%), finding and using information (42%) and enabling a mobile workforce (30%).

However, less than half (47%) of respondents expect their organisation to migrate to Vista in the foreseeable future, and more than a quarter (27%) expect Vista to have no impact on their business within the next 18 months.

David Clark, managing director at emedia, says that the two most interesting results are the security and distraction responses. “At the World Economic Forum in Davos last month, the foremost brains in the online world queued up to warn that cybersecurity poses the biggest threat facing businesses, and it is clear that respondents to this survey hope Vista might provide some answers.”

“Given the importance of security and the expectation that Vista will improve the security situation, it is surprising that so many IT workers see its deployment as a distraction. Survey after survey shows that IT professionals routinely know what they ought to be doing - so perhaps this reflects that they’re often so busy keeping up that they don’t actually have time to raise their head and look ahead,” he added.

With the cyberthreat changing continually and businesses generally being at an early stage of evaluating Vista, emedia intends to run the survey again within 12 months to establish how intentions measured up to actions. emedia’s online surveys quickly and effectively measure responses at a point in time and the same survey may, when executed at a different time, yield different results. Rate of change will vary according to whether the responses are based on knowledge, fashion, attitude or value, ordered by decreasing rate of change.


Editors notes:

Copies of the survey are available from Omarketing at +44 (0)208 255 5225.

The ‘RapidResearch Quarterly IT Survey’ focused on adoption and views of Vista and was concluded at the end of 2006. Over 150 senior IT managers and executives replied. They represent most of the major industry sectors in the UK, and came from small, medium and large sized organisations.

Press and analysts:

Rose Ross / Hannah Knowles
Omarketing Limited
T: +44 (0) 20 8255 5225 /

About RapidResearch:

RapidResearch is a quick and snappy online survey tool that enables highly targeted snapshot canvassing of opinion from senior managers across UK industries using emedia’s portfolio of B2B opt-in bulletins.

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About emedia:

emedia has been providing Internet marketing solutions to the business community since 1998.

emedia specialises in permission-based email direct marketing. It serves clients by using direct response email bulletins to acquire new business, increase brand awareness, website traffic and more. The range of over 100 bulletins have over three million subscribers in total and reach professionals in a variety of sectors including IT, human resources, construction, finance, marketing, education, electronics, construction and healthcare.

emedia provides both unrivalled direct marketing experience and the technology infrastructure needed for businesses to successfully market to and communicate with thousands of our subscribers.

The emedia team handles all aspects of permission-based email messaging campaigns, including selecting the right bulletin to fit clients' needs and target the people that they want to reach, designing email messages, testing and deploying email messaging campaigns and the tracking, reporting and analysis of results.

emedia clients include: Microsoft, BT, Croner Gartner Group, IBM, Sage, The Chartered Institute of Marketing, Hewlett-Packard, The Open University, Totaljobs and Cranfield School of Management.

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