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Tetley's launch of Redbush this month is sure to delight the health-conscious throughout Britain. With its natural lack of caffeine, abundance of anti-oxidants and water-like qualities of hydration, this extraordinary drink from South Africa's remote Cederberg mountains doesn’t just satisfy the taste-buds, it genuinely enhances the body's health.

Research has identified three main benefits to drinking Tetley Redbush. For one, each cup counts towards the daily recommended intake of eight glasses of fluid. Secondly, its made purely of the Redbush herb (or Rooibos in Arfrikaans), and is full of precious antioxidants. These absorb the kinds of unstable molecules which can damage our cells in our bodies, from sunlight to tobacco smoke. Finally, Tetley Redbush has absolutely no caffeine. So the only stimulation in a cup is the sheer euphoria of feeling so healthy and alive!

If all this sounds too good to be true, allow us to present London-based South African nutritionist Anja Morris Paxton Bs MSc MA PGCE. Few come better qualified to comment on the health benefits of Tetley Redbush.

“Redbush (Rooibos) is the traditional drink of South Africa, a land that can be as harsh as it is beautiful. Redbush has been used by both the native Khoi San and settlers for centuries, to mitigate the damage done by arid semi-desert climates, drought and long days of hard work in the hot beating sun.

“From the clinical perspective, fatigue (not thirst) is the first sign of dehydration accompanied by the loss of essential electrolyte minerals, making a cup of hot Tetley Redbush an excellent reviver for that mid afternoon lag. Drunk hot on its own or with milk, or cold without milk, Redbush can be used by runners, cyclists, hikers, surfers and beach babes alike!

“This surprisingly nourishing drink, not only replaces essential body fluid but also some of the vital minerals essential to muscular function and cardiac stability, that are lost in perspiration. As a nutritionist I personally recommend this hypoallergenic drink, with its mineral and antioxidant content to anyone, as an aid to coping with today’s effects of climate change, outdoor exposure and stresses of modern living.”

With Tetley Redbush poised to bring so many benefits to your health, the message is clear: just put on that kettle to stay in fine fettle.

Despite its myriad health benefits, Tetley Redbush also has a highly sophisticated, slightly sweet and aromatic taste. Not only does this make it a great thirst-quencher, but also truly versatile. It can be served on its own, with milk or with a slice of lemon - it's up to you. One thing does remain constant, however. Tetley Redbush will satisfy the taste-buds of the most demanding consumers.

Tetley Redbush is available from mid-January and retails for £1.69 for a 40 bag pack. The drink will initially be on sale in Sainsbury's and Asda supermarkets, followed by Tesco’s and Morrison’s as well as a select band of other discerning retail outlets.

Overview of Britain's favourite tea maker

Tetley is the biggest manufacturer and distributor of tea in the UK. It is the nation’s favourite tea brand with a 28% volume share of the total tea market, and its tea bags are regularly bought by about every third household in the UK. Tetley has a range of Green, Fruit & Herbal and Speciality teas along with black teas including Decaf, Organic and Extra Strong. With a range to suit every taste, Tetley is well placed to consolidate its place as Britain's favourite tea maker. Tetley really is ‘Everyone’s cup of tea’.

www.tetley.co.uk
www.tetley.com
www.teaexperts.co.uk

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For further information, Tetley Redbush product samples and high resolution photos please contact Amanda Parkinson on 020 7569 3043 (amanda@yesconsultancy.com) or Ginni Ryan on 020 7569 3046 (ginni@yesconsultancy.com)

Anja Morris Paxton is available for interviews on request.


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