Net-MR powers offering from new and rising U.S. boutique agency
Seattle, Wash. – January 30, 2007 – GMI (Global Market Insite, Inc.), a provider of global market intelligence solutions, today announced that MacGroup based in Cincinnati, Ohio (www.macgroup-iq.com) has selected its Net-MR market research software suite for data collection.
MacGroup is a fast-growing agency that designs custom modelling solutions through the simulated integration and optimization of media mix, brand, pricing, sales channel and customer satisfaction data. These unique models help marketing and sales organizations gain an accurate understanding of the return on their marketing communications investment, and provide actionable, value-added knowledge that enable marketers to react to real-world scenarios and challenges successfully.
Together with its global footprint and data collection software, GMI will help MacGroup design scalable models for any industry sector in any market, and link emerging markets for multinational corporations conducting global research projects. MacGroup’s principals bring deep domain expertise in emerging markets, and can leverage the direct operations that GMI has in those geographies.
Vital to the growth of any company, the marketing communications process plays an inherent part in building long-term relationships with brands and customers, and in improving the bottom line. Marketers need a true diagnostic tool that puts together all of the inputs of marketing communications, and a quantitative basis for understanding and supporting the reasons for making marketing investments.
“We look forward to being a part of MacGroup’s emerging success. In some regards, MacGroup is a case study drawn from a new chapter in the global market research industry’s history, namely the era of market research entrepreneurship,” explains Rob Monster, founder, chairman and CEO of GMI. “Highly specialized start-up boutique firms are being created by market research veterans at an accelerating pace, who are turning to GMI as a strategic ally to enable their vision.”
“We selected GMI because we have known the company and its leadership for a long time, and their track record speaks for itself in the global market research industry,” explains Jeff Stewart, CEO of MacGroup and formerly managing director for Ipsos Russia and Ukraine. “The symbiotic relationship and entrepreneurial synergy we have with GMI help us complete our offering, and provide the value-add piece we were looking for to deliver impactful, scalable models globally that other agencies claim to offer, but really don't have.”
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GMI (Global Market Insite, Inc.) is the only provider of comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2,000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, providing reach to six million consumers and spanning across 200+ countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on six continents. In 2006, the company ranked #93 in Inc. Magazine’s Inc. 500, #4 in Deloitte’s Technology Fast 50 for Washington State and #105 in Deloitte’s Technology Fast 500 for North America. More information is available at www.gmi-mr.com or email us at email@example.com.
Founded in August 2006 in Cincinnati, Ohio by COO Saji K. Kumar, former vice president of client services for TNS, and ex-independent consultant Dr. Ram Gopalan, now chief scientist and director of analytics for the firm, MacGroup has offices in Santa Clara, Calif. and Chennai, India. MacGroup provides corporations with a competitive edge by leveraging technology driven data management, data mining and advanced analytics. Whether within a departmental process, across the enterprise, or throughout the supply chain, MacGroup helps clients put their data to work in powerful new ways with state-of-the-art modeling solutions. For more information about MacGroup, please visit us online at www.macgroup-iq.com or contact us at firstname.lastname@example.org.
Grant Butler Coomber
Tel: 0208 322 1922
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