Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Rosemount reveals British men’s love of the grape

Forget the traditional pint of beer; British men are following in the footsteps of their Mediterranean counterparts to become a nation of wine connoisseurs!

Traditionally seen by many as a drink for the ladies, new research from YouGov on behalf of Australian wine brand Rosemount shows that times are changing with more UK men than women enjoying a glass – 79% of UK men compared to 76% of women say they enjoy the tipple.

When it comes to their grasp of the grape, the UK’s men know their Shiraz from their Chardonnay and are becoming a nation of wine buffs with a thirst for knowledge, leaving their female counterparts behind.

But are we a nation of wine bluffers?

• Nearly a quarter of men (22%) have pretended to know more about wine than they actually do to impress someone
• While only 11% of women have stretched the truth
• Those aged 18 – 29 are the biggest bluffers with 27% admitting to bluffing their way to impress a date or their friends
• Nearly half (48%) of people aged 18 – 29 say they don’t know a lot about wine

Wine buffs…

• While 31% of people feel they know enough about wine, 33% of men are keen to improve their knowledge, compared with only 24% of women
• 29% of men read the wine columns in the weekend papers and 18% have read a book on wine
• 26% of men and 22% of women have been to a wine tasting event
• 35% of people have visited a vineyard abroad – 39% of men versus 32% of women

Restaurant etiquette

When it comes to selecting wine in a restaurant, over a third of men (35%) want to choose the wine themselves as they don’t trust their partner’s choice!

• 11% of us try the wine because we think it is polite to do so
• Just under a third (31%) of people are put off by extensive wine lists in restaurants
• 55% women say they share the decision of which wine to drink with their partner, but only 45% of men feel the same!
• 25% of people feel uncomfortable about tasting the wine when the bottle is first brought to the table
• A quarter of women (24%) do not think they would be able to taste if a wine was ‘corked’ compared with only 16% of men

James Craig-Wood, Rosemount’s wine expert comments: “These days men are increasingly interested in cooking and entertaining at home, which has led to much wider interest in wine and increased wine consumption both at home and in restaurants. Our research provides a valuable insight into the wine habits of the country and proves that although there is a general interest in wine, people can be put off by the ‘snob’ element. We want to make the enjoyment of drinking wine accessible to everyone”.

Rosemount has put together a useful step-by-step wine guide, including video footage and a food and wine matching guide, on their website. So whether you want to get some fast facts on wine to bluff your way through a hot date, or more in depth information about wine tasting, visit

Rosemount wines are available at your local supermarket. For more information on the Rosemount range visit or call 020 8843 8411.

- ends -

Notes to editors:

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,396 adults. Fieldwork was undertaken between 19th-22nd January 2007. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

For further information, survey results, samples, images or tasting notes please contact:
Sara Bailey, Helen Mitchem or Julie Doyle
Rosemount press office at Publicasity
Tel: 020 7632 2400 or email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Publicasity in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Food & Drink, for more information visit