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20th February 2007

Lucy Reeves
Tel: 07901 865283


It used to be the case that you could divide the population into “country folk” and “townies” but not so anymore says Muddy Matches – a new online community for country-minded people – it’s all about how muddy you are.

Mŭ´dd|ў adj. any person who loves the countryside and is not afraid of a bit of mud

Thursday March 1st witnesses the full launch of Muddy Matches, an online community that enables country-minded, or ‘muddy’, people of all ages, from all over the UK and Ireland and from all walks of life, to meet each other, for shared interests, friendship or dating. The website is free to join and offers members the opportunity to search for people in their area, safely send and receive messages via the site and post and respond to messages on the ‘Muddy Matters’ message board. Members will also be kept informed about a number of social events and weekends away that are being planned for 2007.

Country-loving co-founders and sisters, Emma and Lucy Reeves, were sitting in the pub pondering the success of larger community, networking and dating sites when they spotted a hole in the market for a fun and friendly meeting site aimed at country-minded people. So far so good, but then they came across the problem of having to define what it actually means to be country-minded. David, a Devonshire farmer, for example, might not be interested in meeting Emily, a London-based PR girl with a penchant for Jimmy Choos, even if she did grow up in the countryside and dreams of meeting Mr Right and moving to a land of muddy boots, black labs and Agas. Likewise, newlyweds Ruth and Simon might have just relocated from Norwich to rural Pembrokeshire and be keen to meet new people, but would probably find it quite hard to relate to born and bred country folk Tom and Anna, especially when Tom gets started on his latest ratting adventures.

Ask any of these people and they would be likely to say that they were country-minded and herein lay the problem.

“We had to figure out the one underlying thing that unites country-minded people from all walks of life”, said Lucy, “and the answer was obvious: mud. It doesn’t matter whether you like walking or shooting, whether you grew up in the countryside or are just hoping to move there, whether you actually live in the countryside or just like to spend time there; if you think you’re country-minded, the only thing you can’t have is an aversion to mud!”

In fact, Emma and Lucy believe that all of us will fall somewhere along a sliding scale of ‘muddiness’ and ‘towniness’ and you can find out your own so-called ‘Muddy-Townie Ratio’ by taking a short quiz on the website

“Very few people are 100% muddy or 100% townie”, says Lucy, who claims to be 50:50 herself, whilst Emma is a 70:30. “There are some people who avoid urban areas at all costs and are muddier than mud itself – their ratio probably would be 100:0 – but there are also lots of country people who love the buzz of the city and would probably end up getting a 50:50 or a 60:40.”

Whatever your ratio, Lucy’s advice to those wishing to join their site is to “wear it like a badge of honour to help you find truly like-minded people, regardless of whether you’re looking for friendship, shared interests or dating”.


Note to Editors:

- is an online community that enables country-minded, or ‘muddy’, people of all ages, from all over the UK and Ireland and from all walks of life to meet each other, be it for shared interests, friendship or dating.

- Full site launch is on March 1st 2007, before which people are invited to join for free to be in with a chance of winning a week’s fishing holiday in the Scottish Highlands or a year’s supply of Jelly Belly jelly beans.

For More Information:

- Contact Lucy Reeves at or on 07901 865283.

This press release was distributed by ResponseSource Press Release Wire on behalf of Muddy Matches Ltd in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Environment & Nature, Media & Marketing, Farming & Animals, for more information visit