The increasing diversification in the ways in which companies and their executives consume industry news and information has been highlighted by global media auditor BPA Worldwide, which has completed its first worldwide site license audit for Informa Healthcare’s leading pharmaceutical news title, Scrip.
Informa sells licenses to some of the world’s top pharmaceutical companies, including AstraZeneca, GlaxoSmithKline and Merck & Co for them to receive a daily news stream from Scrip to their company executives. The information is delivered through a number of different channels, including FTP, Lotus Notes and email transfer. The companies choose how they make the Scrip content available with the cost of the licenses linked to the number of individuals given access. Distribution numbers ranged from just ten employees in some companies up to an unlimited number in others.
“Site Licenses don’t all follow the same model,” explains Stuart Wilkinson, BPA’s Director of EMEA. “Some involve the direct distribution of information by the title to named individuals whilst other licenses provide remote access to that information via the publisher. BPA’s role has been to examine the media owner’s contractual paper trail and verify that daily data transfers took place when they were claimed and that content delivery was in accordance with the terms of the 14 site licenses.”
The site license audit information, which will be included in a BPA Integrated Media Report, will include statements of circulation data for print and digital editions and email newsletter data from Scrip for its other digital and print formats. This will enable Informa Healthcare to prove the reach and scope of brand to potential advertisers.
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About BPA Worldwide
BPA Worldwide is the only global media auditor. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 75th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
BPA Worldwide is a founder member of the IFABC.
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