The European Commission funded ‘HELP – for a life without tobacco’ campaign roadshow will be in Queen Street, Cardiff this coming Monday (2nd April), to mark the introduction of Smoke Free legislation in Wales.
The HELP event, organised in conjunction with ‘Smoke Free Cardiff’ (http://www.wales.nhs.uk/sites3/home.cfm?orgid=567), will allow members of the public to test their Carbon Monoxide (CO) levels, pick up campaign freebies (including wristbands, t-shirts, key rings and bendy pencils) and get advice and guidance on how to give up smoking. The HELP tent will be in Queen Street between 9am and 3pm.
“We are very glad to welcome the HELP campaign to Cardiff on what is a historic day in Wales. From 6am on Monday it will be illegal to smoke in all enclosed public spaces, bringing many health benefits to non-smokers and smokers,” said Robert Sage of Smoke Free Cardiff. “The introduction of the ban offers smokers a good reason to quit and we hope that some will take advantage of our presence in Queen Street to get help and advice.”
The HELP campaign is an initiative of the European Commission in all 27-member states of the European Union and more information can be found at www.help-eu.com. The carbon monoxide tests are carried out at public events to show people the effects of smoking and passive smoking. In 2006 over 75,000 Europeans took the test at one of over 250 events where the HELP road show was present.
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For further press information about HELP please contact:
Niall Dologhan or Naomi van Moppes on 020 8789 2587 or at firstname.lastname@example.org
For further press information about Smoke Free Cardiff contact:
Robert Sage on 029 20444410 or at
“HELP” is the second major EU-wide anti-smoking campaign run by the European Commission. The European Commission earmarked €72 million for the campaign between 2005 and 2008. Adolescents (15 to 18 year olds) and young adults (18 to 30 years olds) are the main target groups.
At the outset of the campaign Markos Kyprianou, the European Commissioner for Health and Consumer Protection, said: “The sickness and death caused by smoking costs EU countries €100 billion a year. Prevention and information campaigns like “HELP” are an investment in a healthier and more prosperous future for our citizens. As well as promoting tobacco-free lifestyles to young people, the campaign also highlights the dangers of passive smoking and supports the trend towards tobacco-free public places.”
He continued: “Eight out of ten smokers start in their teenage years. Once hooked, it is a habit that takes many of them to an early grave. Every year, 650,000 EU citizens die from tobacco related disease. I am determined to do everything I can to stop young people taking up smoking, and to help young smokers kick the habit before it ruins their health. I want to see a major shift in our society, where being smoke-free becomes the norm and the smoke-addicted are a dwindling minority."
Press releases, press packs, the logo and pictures of the ‘HELP’ campaign can be downloaded from the Internet site www.help-eu.com.
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