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A new term coined last week has brought our attention, once again, to the debate of personal internet use in the workplace. Wilfing, short for “What Was I Looking For?” is a growing pastime in the workplace for over Two Thirds of Britain’s 33.7 million internet users.

The phrase Wilfing, much akin to Cyber Slacking and Goldbricking, describes a user’s aimless surfing of the internet without purpose or focus. It is said that during the average working week users are likely to spend, on average, 3.9 hours surfing for personal use during office time which equates to over 200 lost man hours every year per employee.

Now a new search initiative; has been launched; to allow businesses to capitalise from this daily occurrence of Wilfing, searching the web during office hours. founder, Lee Thomas explains “It’s said that personal web searches account for, on average, half an hour of every employee’s day at work. Not to mention the time spent searching the net for business related materials, making the internet, for most organisations, a necessary evil.”

It is true to say that personal web searches in the workplace cost industry, some experts say as much as £200 billion every year, so where is the happy medium between web slacker and happy productive worker? offers a unique service to enable companies to profit from search activity:

“The service comprises of your own company branded search engine; powered by one of the main search providers on the web meaning that the search experience is uncompromised. Put simply the advertising revenue derived from search activity on your own search engine is distributed back to your business each month. So wilfing at work can actually become profitable for your business.”

As surfing goes this unique service could lead to a change in trend for businesses across the world; offering a profitable solution to lost business hours online whilst allowing advertisers to increase their search marketing reach and ultimately their ROI.

“Our growing network of clients using Click Workplace puts search engine advertisers in front of a highly targeted affluent ABC1 audience who although are fundamentally surfing the web at work are employed search consumers that are active somewhere along the consumer purchase cycle.” is ending its beta version with an official launch next month, pre-launch sign-ups to the service can benefit from the implementation of their search engine for free. Expansions into the US and the rest of Europe are currently in development.

For More Information:

Anton Grant
Business Development Director
07985 118174

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