When you are stalking through the urban jungle that is London, keep your eyes peeled for the ‘Big 5’. Kumala, the UK’s number one South African wine, has brought a sense of adventure to the streets of our capital city, with the launch of its new campaign.
The launch sees South Africa’s greatest wildlife species, the ‘Big 5’, emblazoned on twenty Kumala branded taxis across the city of London. There is no place in the world more spectacular for a safari than South Africa’s wildlife and game reserves and the unusual sight of lions, leopards, elephants, buffalos and rhinos travelling around the capital epitomises the vibrant landscape of the ‘Rainbow Nation’.
Kumala is urging members of the public to look out for one of the ‘Big 5 Kumala cabs’ for an opportunity to start their very own South African adventure. For this ‘big game hunt’ all that is required is to capture one of the Kumala taxis on a mobile phone camera and text the word KUMALA with your photo of a Kumala cab to 60300, for a chance to win holiday vouchers worth £2,000. The winner will be drawn in March 2008.
Take the ‘Big 5’ challenge and let the adventure begin with Kumala, for more information visit www.kumala.com
For further information please contact:
Claire Brown or Rhiannon Jones at Seal Communications
Tel: 01743 234 224
Email: email@example.com / firstname.lastname@example.org
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