Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Blyk, the new free, pan-European mobile operator for young people launches its service on the MetraNet platform

Boston, MA and London, UK, May 8, 2007 – Blyk, the free, pan-European mobile operator for young people, will use MetraNet, MetraTech’s billing, customer self-care and partner management platform, to implement its innovative business model. Blyk recently announced that it has entered into a partnership with TietoEnator, in which TietoEnator will provide Blyk with an end-to-end BSS (Business Support Systems) solution based on the MetraNet platform. By establishing a flexible, scalable, cost-efficient IT infrastructure partnership, Blyk is able to fulfil its vision of providing its customers with free communications, funded by mobile advertising.

Kari Penttilä, chief technology officer at Blyk, said: "The right BSS solutions and services strengthen our capability to manage IT operations. This will help us focus on our business challenge and provide a platform that can deliver a reliable and innovative service to our customers. The cost efficiency and comprehensive service package, fast time to market and the flexible IT solution convinced us that TietoEnator and MetraTech are the right partners for us".

Scott Swartz, chief executive officer of MetraTech, said: "Service Providers with innovative business models are recognizing that they have limited choices in a billing market where the majority of solutions rely on increasingly outdated business logic. Blyk’s decision to deploy MetraNet underlines the demand for a platform that can dynamically account for new business models. Here, MetraNet is unique in its ability to support cutting-edge services rapidly, cost effectively and robustly. We are proud to become a key technology partner to Blyk, which is working on the leading edge of advertising-funded mobile communication services".

About MetraTech

MetraTech Corp. provides the leading Web Services-based solution for billing, customer self-care, and partner management. MetraNet, MetraTech's modular flagship platform, empowers customers to invent new business models and enhance collaboration among IT, business groups and subscribers. MetraTech offers a variety of delivery options ranging from licensing to outsourcing. Headquartered in Boston, MetraTech has offices in San Francisco, Frankfurt, Paris and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Vesbridge Partners (formerly St. Paul Venture Capital), Meritech Capital, Bessemer Venture Partners and Lucent Venture Partners. For more information, please visit

TietoEnator is among the leading architects in building a more efficient information society and one of the largest IT services providers in Europe. TietoEnator specializes in consulting, developing and hosting its customers' business operations in the digital economy. The Group's services are based on a combination of deep industry-specific expertise and the latest information technology. TietoEnator has about 16 000 experts in close to 30 countries.

Blyk is a pan-European free mobile operator for young people, funded by advertising. For advertisers, Blyk is an innovative mobile media channel offering direct engagement with a young audience with real time feedback. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is launching first in the UK market in mid-2007, with other markets to follow.

Media Contacts:

For additional information or to arrange an interview, please contact:
Sarah Bedwell
Mustard PR for MetraTech Corp.
Telephone: +44 (0)1628 502601
Email Address:

Keith Brody
Head of Communications
MetraTech Corp.
Telephone: 44(0)7790 245779
Email address:

This press release was distributed by ResponseSource Press Release Wire on behalf of MUSTARD PR in the following categories: Computing & Telecoms, for more information visit