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Oklahoma City, USA /Manchester, UK, 8th May, 2007 – Amcat, a global leader in customer care & interaction solutions has been chosen by Northampton-based independent outsourced contact centre provider, Telmart, to supply its Contact Centre Suite solution. The technology will enable the telemarketing specialist to move from a manual dialling environment, double productivity of staff and achieve better results for its clients ranging from blue chip organisations to SMEs.

Financial Director at Telmart Raj Ladwa comments, “Prior to using Amcat we were using manual dialling for our outbound B2B and B2C campaigns. Although this produced good results we realised that around 50% of agents’ time was being wasted, trying to get through to people that were not available. The majority of the campaigns that we run on behalf of our customers are paid by results, so we recognised that technology could help us increase the volume of successful contacts made. Also because Amcat’s system integrates directly into our central database, our agents have all the information they need at their fingertips.”

He added, “Compared with rival solutions, Amcat’s technology is very easy to both use and manage, so it is straightforward to train new staff and you do not need a dedicated in-house IT resource to support it. Productivity on our outbound campaigns has risen by 100%, and combining this with reduced operational costs will ensure a return on investment within 12 months.”

Initially Telmart will use Amcat technology to support outbound calling, but plans to use the inbound/blending capabilities of Contact Centre Suite later this year. The company also uses Amcat’s in-built digitised recording to monitor calls and help with staff training.


Editor’s Notes:

About Amcat:

Amcat™ is a leading provider of contact centre solutions. With an Amcat IP-based contact centre platform, organisations can guarantee that each customer contact is intelligent and productive, increasing employee morale and customer satisfaction. The Amcat customer contact platform ensures that companies align their entire organisation around customer care, providing better service at lower cost. As a result, companies profit from better customer acquisition and retention metrics, and ultimately, more revenue and profit. Today, Amcat is helping over 2,000 companies delight their customers while improving efficiency, increasing productivity and enhancing professionalism.

For more information visit or call 0161 772 7100.

About Telmart:

Established in 2005, Telmart is an independent outsource provider, offering a flexible suite of long-term and short-term communication solutions at its Northampton-based contact centre.

The company’s management team consists of experts from the outsource, contact centre and telecommunications industry. Its combined industry knowledge and experience in excess of 80 years ensures that customers receive the best advice and service in the outsource arena.

All the company’s contact centres executives are carefully selected and undertake an intensive and rigorous recruitment process. Where needed, executives are hand-picked specifically for each client campaign requirement where a niche market skill set is required.

Key industry sectors covered include: Government, Retail, Travel & Leisure, Telecommunications, Charities, Finance & automotive. The company offers both outbound, inbound and blended call handling.

Press Contact: Jane Moores, TTA Communications LTD. Tel: 00 44 (0) 845 658 0120 or 01225 731 317. e-mail:


This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit