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IBM* Personal Systems Group EMEA today announced price cuts
of up to 15% on its PC300 series. All price cuts are
effective from 22 January 1998. Entry-level prices now start
at £740.00 for a model equipped with a P166 MMX processor,
2.5MB hard-disk drive and 2.5GB Hard Drive.

Innovative Channel programmes

These price reductions are the result of IBM's efforts to
add value throughout the design, production, delivery and
installation phases of its product offerings. At the heart
of its overall strategy, IBM demonstrated its commitment to
Business Partners through several on-going initiatives :

Advanced Fulfilment Initiatives (AFI) -- streamlining the
end-to-end supply chain and Authorised Assembly Programme
(AAP) -- providing customers faster delivery with localised
configuration and assembly;

SystemXtra -- the industry leading programme from IBM
guarantees customers the latest in technology, services,
support and obsolescence insurance. It will continue to lead
to lower prices -- and greater value -- for customers of all

PC 300 Series of Highly Managed PCs

With its PC 300 series, including the general-purpose PC
300GL, and the enhanced PC 300PL, IBM offers the most highly
manageable PCs in the industry. Through its manageability
offerings, IBM is helping customers gain better control of
their PCs so they can concentrate on managing their

-ends- Ref: 98/025


IBM Personal Systems Group is a world leader in providing
cutting-edge IT solutions for today's changing world. Its
range of desktops, workstations, servers, mobiles and
options provides businesses small and large with the
ultimate in manageability, security, and overall value and

Media Contact:

Contact Billy O'Riordan Business Manager, Commercial
Desktops IBM Personal Systems Group, UK 01256 343161

Customer Contact:

IBM PC Response Centre on 0870 6010136


All IBM news releases are available on the Internet at Specific information about IBM Netfinity
and IBM PC Server products, services and support can be
located at

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electronically on NEWSdesk, the online IT news network. If
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1Trademark or registered trademark of International Business
Machines Corporation. All other company/product names may be
trademarks or registered trademarks of their respective
holders. 2 Recommended retail price excluding VAT to end

* trademark or registered trademark of IBM (1) Estimated
reseller prices only, VAT excluded. Actual prices may
vary.Prices may also vary from country to country.
Information about IBM and its products can be found on the
World Wide Web at and

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