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The widespread introduction of low-cost bundled data tariffs and new access networks could lead to dramatic decreases in the price per megabyte of mobile data, and operators might lose control of the services that they carry, according to a forthcoming report, The Future of the Global Wireless Industry: scenarios for 2007–12, published by Analysys, the global advisers on telecoms, IT and media (

“There is increasing uncertainty over the future of the wireless industry, and it could evolve in radically different ways,” says co-author Dr Mark

“Organisations need to generate robust plans to steer the industry in their preferred direction, and to ensure success regardless of how the market develops.”

Analysys has defined three plausible scenarios for the evolution of the wireless industry during the next five years: ‘Lowcost Data Pipes,’ ‘Emerging Markets Thrive’ and ‘Cellular Goes Indoors.’

In the ‘Lowcost Data Pipes’ scenario, wireless data becomes a commodity as a result of the widespread introduction of low-cost, unlimited-usage mobile data packages and the deployment of WiMAX networks. Mobile networks become transparent data pipes, in much the same way as fixed networks, and mobile operators lose control of (and the revenue from) the services that are carried across their networks. Mobile operators have to focus on reducing cellular network costs substantially so that they can deliver high volumes of data traffic profitably.

“We are already seeing early signs of this scenario,” says Dr Alastair Brydon, co-author of the report. “The number of relatively inexpensive, uncapped-usage data tariffs from mobile operators is increasing. For example, T-Mobile UK’s web‘n’walk Plus service offers 3GB of Internet access for only GBP29 (USD55) per month, which equates to USD0.02 revenue per megabyte.

Furthermore, some operators are allowing unlimited Skype voice calling, which enables mobile users to bypass conventional mobile operator voice services.”

This new report examines a number of key trends within the wireless industry and assesses their potential effects by defining and evaluating three plausible scenarios for the industry’s evolution. The report identifies actions for mobile operators, and handset and infrastructure vendors.

The report is available to purchase online at, priced at GBP1900 (approximately EUR2800) plus VAT. For more information, telephone Analysys on +44 (0)1223 460600 or email

All media enquiries to Gina Ghensi via or telephone +44 (0)1223 460600.

About Analysys (

Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector. Its grasp of market dynamics, coupled with creativity, rigour and renowned objectivity, enables Analysys to consistently exceed the high levels of quality and innovation that its clients expect. The company has more than 160 staff worldwide, and, as part of the Analysys Mason Group, has offices in Cambridge, Dublin, Edinburgh, London, Madrid, Manchester, Milan, Paris, Singapore and Washington DC.

Media contact:

Gina Ghensi
Tel: +44 (0)1223 460600
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