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New Prime Minister Gordon Brown is being encouraged to follow Barack Obama’s lead by recording personalised mobile ringtones to win-over politically apathetic 18-24 year olds.

Last week the Boston Herald reported that US presidential candidate Obama is using campaign ringtones in an attempt to reach the American youth. ReVoice™ Singtones – a UK-based personalised ringtone service – has offered Gordon Brown a similar opportunity to engage hard-to-reach British youngsters.

Singtones let people record their favourite tracks, which are then ‘fixed’ so even the worst voices sound good. The final version, complete with backing track, is then sent as an mp3 file to mobile phones to use as a unique personalised ringtone and caller ID.

Brown isn’t noted for his singing voice, but Singtone’s unique technology will ensure he sounds in tune and in time, without losing that distinctive Scottish timbre.

‘We’ve had a lot of fun speculating which song Mr Brown will go for,’ says Singtone boss Jeff Bloom. ‘He’s waited a long time for the keys to Number 10, so Take That’s 'Patience' would be a good option. Alternatively, 'Walking on Sunshine' might better reflect the optimism of his first days in office.’

As Brown jostles with David Cameron for opinion poll supremacy, the UK’s youth could prove a decisive battleground, which Cameron – fifteen years Brown’s junior – is well-positioned to claim.

Might Obama’s personalised ringtone initiative lend Brown the street credibility he needs?

For further information, images and interviews, please contact:

Sami McCabe
m: +44 (0) 7789 777 440
t: +44 (0) 20 8849 8180
f: +44 (0) 20 8899 6001

Editors’ Notes:

- Singtones can be recorded via mobile phone, landline or through an internet browser
- Singtones are free to create and £1.50 to deliver to mobile phones

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