Packet Vision, the IPTV targeted, addressable advertising service, appoints Barry Llewellyn as VP Sales & Marketing www.packetvision.com
London, August 2nd, 2007: Packet Vision, the provider of targeted, addressable advertising services within IPTV, has today announced the appointment of Barry Llewellyn as VP Sales & Marketing.
Barry has 25 years of experience in TV advertising airtime sales on a regional, national and pan-continental basis for various TV channels including ITV (UK) and MTV Europe.
A co-founder of Catalyst Media Group plc - one of the first content-rich IPTV networks - Barry has also run international television channels with specific focus on marketing, PR, advertising sales, sponsorship and network development. He has executive board director experience on AIM and NASDAQ listed media companies.
Charlie Horrell, Packet Vision’s CEO, said: “This is an important stage in the development of Packet Vision. Now that our targeted advertising service is proved, and as our first commercial services begin in the US and the UK, we’re also in detailed discussion with potential partners across Europe and Asia. Barry’s experience in international television markets will prove invaluable.”
Barry Lewellyn said: “IPTV is showing significant growth, but the opportunity it offers to marketers, media and advertising agencies for addressable TV advertising hasn’t been very widely discussed. There’s massive potential, and I’m looking forward to opening this up in IPTV markets across the globe.”
Packet Vision (www.packetvision.com) provides a targeted, addressable advertising service within IPTV, creating new revenue streams for TV Channels and telcos, and offering new opportunities to advertisers. The Packet Vision service allows generic commercials to be replaced with specific, targeted ads, achieving a high level of granularity. Advertisers can select their audience according to demographic or geographic profile. The same ad avail can then be sold many times over - substantially increasing its value per home.
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