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“A new rugby brand with edge. Designed to appeal to those who like their game to be real. From the grassroots to international legends, Rucku will be home to the news and views of all who love rugby” said Will Carling, rucku founder. has been trialling interactive media content and is now presented to a wider audience. The latest social networking technology is being used as a platform.

“We can look forward to an exciting build up to the World Cup! As well as our growing mix of star blogs, forum banter and all our other features, we will be hosting some specific World Cup related initiatives. They include a bespoke predictor spreadsheet, a Fantasy game and the main event – exclusive screenings of matches at a top London venue! We are pleased to have secured sole use of Sirocco for the key games in the tournament, which kicks off on 7th September. We are working with the team at Sirocco to make our events THE place to watch world cup games. And registered members will enjoy special terms too! ”

As well as the world cup activity, rucku has also organised a Sevens tournament and has plans in place for more rugby fun for the future. The core offering, though, remains the website and that will continue to develop too. Rucku has, so far, had significant input from Welsh wizard Ieuan Evans and All-Black great Zinzan Brooke. With an intention to appeal to all parts of the rugby world, further additions to the Legends’ stable are likely.

“We are clear about the kind of contributions we want; we know that rugby fans will engage with those who have been there and done it but, most importantly, are willing and able, to tell it how it is!”

Touchline truths and irreverent opinion; the perfect formula for real debate in rugby’s virtual clubhouse –

Notes for editors;

Rucku is part of Total Edge Network Ltd, a joint venture between Will Carling Mgmt Ltd and Diverse Ideas Ltd.

Contact Tony Powell for further details; 0208 255 2046 / 07949 942699 /

This press release was distributed by ResponseSource Press Release Wire on behalf of Total Edge Network Ltd in the following categories: Men's Interest, Leisure & Hobbies, Sport, Food & Drink, for more information visit