More jobseekers want socially responsible employers, but few businesses deliver
- 57% of jobseekers look for ethical employers
- 82% of jobseekers think Corporate Social Responsibility (CSR) is to become more important
- 83% of companies want to work with ethically responsible partners
- Just 35% of businesses currently have CSR strategies
- Regional breakdown of results available
17 September 2007 - A survey of over 6,000 jobseekers by leading recruiter, Reed Employment, has revealed that more than half (57%) believe that having an ethically and socially responsible employer is important. 12% admitted that a defined corporate social responsibility (CSR) strategy was the most important factor in selecting a new employer.
Having a corporate conscience is likely to become more of a draw card in the future, with 82% of jobseekers reporting that CSR will become an even more important issue over the next five years.
Janine Parry, Head of Marketing, Reed Employment comments: “We are fast becoming a socially aware society and it’s no surprise that jobseekers are demanding a more ethical stance from their employers. The decision to implement a CSR policy makes good business sense; it gives companies a competitive edge, saves money, and as our research shows, helps to attract top candidates.”
The social issues closest to candidates’ hearts were openness to equal opportunities (44%), diversity of workforce (26%), environmental policies (16%) and charity work (6%).
However, while 95% of candidates understood the concept of social responsibility, a significant 30% did not understand what it means to be carbon neutral.
Janine Parry continues: “With climate change high on the public agenda, it’s clear that one of the first steps to going green is educating employees about the small differences they can make that will help protect the environment. This is precisely what we have done at Reed Employment, where we have been working with the Carbon Neutral Company for over a year in an attempt to reduce our own carbon footprint.”
Companies, however, appear to have a long way to go. In a similar survey carried out amongst employers revealed that while 83% believe it is important to have socially and ethically responsible partners, only 35% currently have their own CSR policies.
About Reed Employment
Reed Employment www.reed.co.uk is the UK’s leading independent specialist provider of administrative, clerical and support staff. Assisting jobseekers and Employers for 40 years, a combination of a national network of over 150 branches and the industry-leading website, reed.co.uk, mean that Reed Employment has the widest selection of skilled candidates and job opportunities available in the UK.
For enquiries and more information on Reed’s own CSR policies, please contact:
Tel: 0203 249 1072 / 07801 823 839
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