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RIAS, the over 50s specialist insurer, is offering customers who purchase their Home Insurance from RIAS a further chance to fix their household premium for two years, by extending its ‘Two- Year Fix’ deal until 31st December 2007.

With home insurance prices across the industry expected to rise following this summer’s floods, this is a great time for those looking for home insurance to fix their premiums. Many customers have already taken advantage of this deal and the extension until 31 December will enable those with renewal dates between now and the end of the year to take up the offer.

The two-year fix applies to the total cost of the home insurance taken out with RIAS. This means that any policy upgrades such as accidental damage or add-ons such as Garden Secure that are added to the policy will also have their price fixed for two years.
Commenting on the extended deal, Janet Connor, managing director of RIAS said: “We have had a great take-up on our two-year fix promotion with customers’ enjoying the reassurance of fixing their premiums for two years. With prices across the market set to rise, we are delighted to be able to extend our offer to the over 50s market.”

RIAS’ home insurance product offers a free-of-charge ID Theft assistance service and received four ‘best buy’ awards from Which? magazine in July of this year. With over one million policies, RIAS is now one of the top three home insurance providers for the over 50s.


Editor’s Notes:

RIAS Two-year fixed price offer – Terms and Conditions:

1. This offer is valid for new policies where cover starts on or before 31st December 2007

2. The offer is dependent on no claim being made during the first year of the home insurance policy

3. Any changes to your home insurance policy during the first year may invalidate the offer

4. Claims and/or changes to your home insurance policy may invalidate this offer, in which case your premium will revert to the standard rate at renewal

About RIAS

· RIAS was established in 1992 and is a specialist provider of insurance products for the over 50s age group
· RIAS negotiates with a panel of insurers to secure competitive, value for money products
· RIAS has over 880,000 customers and employs over 1,200 people across two locations - Bournemouth and Belfast
· In July 2007 RIAS’ home insurance contents and buildings policies received four ‘Best Buy’ awards from Which? magazine

RIAS is part of Fortis (Insurance UK), a leading provider of award-winning personal and commercial lines insurance solutions in the UK and the 2007 General Insurer of the Year at the British Insurance Awards. Its customer-centric strategy has been to align its activities to how customers want to buy insurance, based on delivering high-quality products, manufactured at costs better than market norms.

Its unique multi-distribution capability enables Fortis to deliver products face-to-face, by phone (inbound and outbound), over the Internet and via SMS technology. Aligning its business activities with its partners' general insurance strategies enables Fortis to offer end-to-end white label and branded capabilities in product development, marketing, campaign management, sales, fulfilment and award-winning claims management, providing a seamless integration with partner brands.

Insuring in excess of 6.6 million customers and working with a range of partners, Fortis is recognised for delivering consistent and high-quality customer experiences. It employs 2748 people as of 31/03/07 with a head office based in Eastleigh and others in Gloucester, Bournemouth, Stoke-on-Trent and Haywards Heath. In 2006, its profit before tax was £77.5 million and its GWP was 688.3 million.

For more information, contact:

Simon Robinson
Tel: 01202 254545

James Bishop/Louise Gough
JBA Public Relations
Tel: 020 8875 5460
Email: or

This press release was distributed by ResponseSource Press Release Wire on behalf of Thinc PR (JBA Public Relations) in the following categories: Personal Finance, for more information visit