The launch of iTunes’ ‘Ringtone Maker’ is expected to hit the UK’s lucrative ringtone industry hard. ReVoice™ Singtones has safeguarded its future by offering personalised ringtones that even Apple can’t compete with.
At the launch of the iPod Touch earlier this month, Steve Jobs unveiled a new technology that lets iTunes users splice any section of a song to use as a mobile ringtone. The $0.99 charge for this service massively undercuts the £3 cost of most UK-based ringtones.
Although details of the UK release date and costs for this service have not been publicised, news of its imminent arrival on these shores has sent ripples through the ringtone industry. Apple’s announcement will concern providers like Jamba!, for example, which reportedly amassed profits of £300m from its ‘Crazy Frog’ ringtone.
Singtones, in contrast, is one UK-based provider that remains unconcerned by Apple’s entry into the ringtone market. Singtones enable people to record versions of their favourite tracks, which are then ‘fixed’ so they sound in-tune and in-time. The final version, complete with backing track, can be sent to friends’ mobile phones or the user’s, for use a unique personalised ringtone and caller ID.
“Traditional ringtone providers market mobile personalisation – effectively ‘digital jewellery’”, says Singtones boss Jeff Bloom. “Now Apple is offering a cheaper, easier and better system to personalise mobiles, those £3 Crazy Frog ringtones look increasingly bad value.”
“The future lies in mobile customisation. Apple can’t compete with Singtones, because everything we deliver is totally unique. More importantly, people love hearing their friends or family sing to them when they call.”
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- Singtones can be recorded via mobile phone, landline or through an internet browser
- Singtones are free to create and £1.50 to deliver to mobile phones
- Revoice Singtones is owned by Synchro Arts Ltd , the world’s leading provider of audio alignment technology for the music and film industries
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