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…hybris showcases its e-commerce and PIM solutions at Internet Retailing show as the company announces expansion of its retail market customer base…

Munich – 01 October 2007: hybris (, a leading product information management (PIM) and e-commerce vendor, will showcase its e-commerce and PIM solutions at the Internet Retailing event in London, UK, on 2nd October 2007 (stand number 37). This comes on the back of a very successful year for hybris in the retail sector; its e-commerce and PIM solutions have seen a huge take-up in this sector.

Ariel Ludi, CEO of hybris, said: “The retail sector is one of the innovators in online commerce and trade. For many retailers, providing the right online environment to support sales is now a matter of profit and loss, not just about brand perception and thought leadership. Our solutions are leading the market in helping many of the world’s leading retailers gain the crucial foothold in the online market they need to tap into the increasing revenue and market share this can provide.”

Amongst some of the recent online retail customers announced hybris are Virgin Retail, Digital Stores, Healthy Direct, XXX Lutz and Dangaard Telecom, Europe’s largest mobile phone distributor. The company has also announced it is opening a new office in Amsterdam to cover Benelux on the back of successful sales in these markets, a sizable proportion of which is in the retail sector. hybris was recognised by Gartner in its recently published Magic Quadrant on the PIM market as being one of the leading independent market players for these types of solutions.

Andrew Piscina, UK Country Manager of hybris, said: “Many retailers have realised that customers are demanding a sophisticated and versatile environment to support their online businesses, whether in choosing when to have products delivered, comparing prices or ordering from complex inventory lists. Our technology helps to cater for these requirements, placing the retailer at the heart of their customers’ purchasing requirements.”

About hybris
hybris supplies standard software solutions for the media-independent management of product information and its distribution over both online and print channels.

Manufacturers, vendors, marketplace operators and purchasing companies consolidate and manage their entire product information in every language on one platform, in the process creating a “single source of truth”. Enterprises are able to supply online and print channels with information from this central hub. Integrated solutions for catalogue management, e-commerce, e-procurement and database publishing provide you with personalised and channel-specific data recycling throughout all electronic procurement and sales channels. This also means that print catalogues can be published without media fragmentation.

The hybris solution’s integrative approach to managing and recycling product information leads to a reduction in process costs, clearing the path for companies to add new sales and procurement markets at low cost. The return on investment with hybris is very fast. As hybris has selected to use standards-based and future-proof basic technologies in its solutions, investments are secure over the long term.

Established in 1997, the company is based in Munich and it has offices in the UK and Switzerland. hybris has over 1,000 customers and was awarded the European Retail Solutions Award for Best Use of e-Commerce in a Retail Environment and European Retail Technology Solution of the Year 2006.

For further information please contact:

Michele Bayliss
Ascendant Communications
Tel: 01273 475672

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This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Retail & Fashion, Computing & Telecoms, for more information visit