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London, UK – 1st October 2007 – Reef Point Systems, a leader in fixed-mobile convergence (FMC) border platforms and solutions, today announced Julian C Welch has joined the organisation, heading up sales and business development in the EMEA region. A twenty-plus year veteran in the next-generation telecommunications and technology industries, Welch will work with Tier One fixed and mobile network operators and their partners, as the company continues to expand its footprint in providing fixed-mobile connectivity solutions securing networks across multiple borders and media types.

“Julian is a key addition to our growing leadership team,” said Woody Ritchey, CEO. “Working closely with operators for the last year, we have recognised a huge demand for the solutions we are providing, delivered by a talented team of project managers, deployment engineers, quality assurance and customer service professionals. Julian has the experience, insight and high regard within the industry to contribute dramatically to the success of our customers, partners and company.”

Before joining Reef Point Systems, Welch was Business Development Director for TAZZ Networks, a leading provider in Policy Management Solutions. Prior to that, he was an Executive Officer with Congress Communications, a European sales accelerator firm for technology start-ups, including Inkotmi, Ramp, Netscreen and Top Layer Networks.

Welch joined Congress from Arrowpoint Communications, where he successfully built and managed the EMEA Technical team. Arrowpoint was acquired by Cisco Systems in 2000. Prior to Arrowpoint, he worked in a number of senior management roles in the Shiva Corporation focusing on the service provider market and managing an OEM relationship with Nortel. Welch started his career in Secure Telecommunications within the British Army.

“Reef Point is at an exciting stage, poised for phenomenal growth with a platform that out scales and out delivers against the competition,” Welch said. “The time is right for solutions that interconnect, secure and scale networks across mobile and fixed boundaries, and having reviewed the many other options available, it became evident that Reef Point is in the pole position to help move the industry into an exciting period where consumers and business constantly communicate – in voice, data, and video – no matter where they are. I’m thrilled to join a world-class team with world-class technology.”


Media contacts
Rose Ross and Hannah Knowles
Omarketing Limited (for Reef Point Systems)
+44 (0)20 8255 5225 /

About Reef Point Systems
Reef Point Systems ( is the leader in fixed-mobile convergence (FMC) border platforms and solutions. Reef Point's Universal Convergence Gateway™ (UCG) and its associated solution suites enable service providers to deliver secure mobile voice, data and multimedia over a single, scalable platform, interoperating with fixed-line and mobile network technologies, and network operating systems. Reef Point is a privately held company located in Billerica, Massachusetts, with operations in markets around the world.

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