Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Confirmit platform to accelerate growth for one of Asia's leading market research agencies

October 9, 2007: Confirmit (OSE: CONF), the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM), today announced that Interface in Design (IID), Inc. has licensed the Confirmit MR platform for all of their online data collection services. IID is one of Asia's leading market research agencies with a prospering marketing research, consulting and panel business. Their Confirmit On-Demand software platform license will guarantee their growing roster of international clients an up-time minimum of 99.7%.

Headquartered in Tokyo, Japan and operating since 1990, IID has maintained its position and strategy as a leading provider of data collection and consulting services as well as creating and growing and managing a panel of more than 1,000,000 to understand the Asian market. IID specialized in the emerging and growing interest in the Asian market and meets the needs of its increasing international client roster from their offices in both Japan and California. With a keen focus on flexibility of design and their ability to meet the distinct needs of their clients' needs with custom tailored products, IID began a software review of nearly 100 applications. In a span of more than five months, IID conducted their rigorous evaluation of Confirmit with close attention paid to the areas of product design, functionality and capabilities such as supporting multimedia files, in addition to the ability to define a completely custom look and feel for a project.

Confirmit's ability to satisfy IID's requirements and expectations enabled the business to confidently name Confirmit as their platform of choice for all of their online data collection activities. "Following a thorough software review process, it was evident that Confirmit was the platform that would meet and exceed our requirements and propel our business to the next level in online data collection for a growing Asian market," said Shuhei Mitome, President & CEO of IID. "In addition to the list of technical requirements and capabilities that IID required, Confirmit is also able to provide us with the security of the most secure on-demand hosting environment and trusted name and reputation in the market research industry. That value will continue to benefit IID as we grow our panel and related activities."

"As IID accelerates plans to expand their international client roster and grow their panel and custom marketing research business, they will benefit from the Confirmit's limitless scalability and unparalleled innovation within the market research industry," said Henning Hansen, President & CEO of Confirmit. "IID will gain the trusted name and security of Confirmit including the best up-time performance in the industry, and Confirmit will benefit from the interest that IID has shown in the continued innovation and evolution of the Confirmit platform.

Confirmit's world-class EFM and MR platform can be licensed as Confirmit On-Demand or Confirmit On-Premise. Confirmit can be implemented in both online or offline locations and comes with Confirmit Reportal bringing critical live insight into the world's board rooms.

Press contacts:

Kjell Øksendal, Vice President of Marketing, Confirmit, +47 91845414,
Hideo Kobayashi, General Manager of Marketing, IID, Inc. +81 353482721,

About Confirmit

Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Amsterdam, Milan, Santiago, Sydney, Tokyo, and Valencia. Confirmit became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "CONF".

Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, Statoil, Symantec and Virgin Media.

About IID, Inc.

Interface in Design (IID), Inc. was established in 1990 in Tokyo. IID approaches marketing research with an in-depth understanding of the current Japanese markets and provides integrated consulting services utilizing expertise, advanced methods, and ingenuity.

While bringing together consumers and industries by discovering yet-to-be-identified consumer needs through quantitative and qualitative analyses, IID provides business consulting from a unique perspective that incorporates all phases of the development cycle - from concept development for products and services to the planning of sales and business strategies.

IID's highly experienced staff, advanced methodologies, creative solutions, and design-sensitive consulting enable the client to provide products and services that meet the intrinsic needs of the end user.

IID recently launched a new brand "InterfaceASIA" from its US headquarters in Los Angeles (established in 1993, managed by Tom Kojima as a President). InterfaceASIA is a provider of market research and online access panel for Asian countries currently including China, Korea, Taiwan, Hong Kong besides Japan. With extensive experience in various industries and expansive research resources, InterfaceASIA provides the cultural and demographic intelligence you need for a successful product launch in Asia.

This press release was distributed by ResponseSource Press Release Wire on behalf of Confirmit Ltd in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit