A £3million Essex estate has been sold by ground breaking online estate agents, HouseSimple.co.uk, who charged just 0.67% as opposed to the standard 2% estate agent commission. This represents a difference of £40,000.
The estate, on Roman Road in Ingatestone, comprises 4 reception rooms, 7 bedrooms, kitchen, larder and 2 cellars. It sits on 67 acres which also holds a 4 bedroom cottage a 3 bedroom lodge and a 2 bedroom bungalow. Three estate agencies were recruited to market and sell the estate: The national chain, Jackson-Stops and Staff, a local agency, Walker’s, and innovative new agency, HouseSimple.co.uk who offered the lowest commission rates of the three.
Within 10 days of being taken on by the executors, HouseSimple.co.uk was the only agent to deliver any offers on the property. One of these offers, for the asking price of £3million, was accepted and the estate put under offer. Exchange of contracts took place on the 3rd October 2007.
In addition to their uniquely low fees, HouseSimple.co.uk boasts the largest online marketing network in the UK, marketing their properties on over 350 websites including hugely successful property portals such as Rightmove, Primelocation, Findaproperty.com, Propertyfinder, Thinkproperty, Look4aproperty, HotProperty, Fish4 and Homes&Property. This network achieves around 80 Million buyer searches per month and was the key to their success in selling the Essex estate.
Alex Gosling co-founder of HouseSimple.co.uk explains, “Almost 80% of home buyers would rather view properties online compared to an estate agency window and proves that it does not matter where your offices are, or how many you have. With such a powerful online marketing machine we display our vendors properties to millions more people than high-street agents.”
To quantify, HouseSimple.co.uk can report that there were an estimated 5000 summary views and 500 detailed views for this single property.
Covering the whole of England with their headquarters in London and their Essex offices in Braintree, HouseSimple.co.uk was launched in June 2007 by Alex Gosling and Sophie Cronin. Frustrated with high estate agency fees matched with often poor service the pair decided to launch their own solution; HouseSimple.co.uk is an online estate agent with the lowest fees in the country;
OPTION 1: £199 upfront + 0.1%
OPTION 2: £99 upfront + 0.3%
OPTION 3: (No Sale, No fee) 0.5%.
Co-founder Alex Gosling explains, “Why do estate agents charge such high rates of commission? Simply to fund luxury, high-street offices and fleets of cars. HouseSimple.co.uk does not have these unnecessary expenses so we can sell your property for as little as possible but and still do a professional job. Housesimple.co.uk is the future of estate agency.”
The solution that HouseSimple.co.uk provides is...simple. Go online. HouseSimple do away with high street offices pass that saving onto their clients, the vendors.
As far as clients are concerned there are only 3 main differences between HouseSimple.co.uk and high street agents;
1) Low fees – HouseSimple.co.uk charge the lowest fees in the country from just £199 + 0.1% commission.
2) A massive online marketing presence – HouseSimple.co.uk market their clients properties on ALL property portals, unlike most estate agents who use just one or two portals.
3) Vendor controlled viewings - HouseSimple.co.uk arrange the viewings, but then leave the actual show of the house to the vendors who are in a much better position to advise potential buyers on the area and advantages of the property.
Agency: Blunt Communications
Email: CJ Brough mailto:firstname.lastname@example.org
Tel: 020 8123 4193
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