ad pepper media UK, the online advertising network, has appointed James Spinks to the role of Business Development Director, as part of a move to double its Business Development team. Spinks joins ad pepper media from uSwitch.com, where, as Business Development Manager, he secured hundreds of content partnership deals with major online publishers, including ITV, Orange and Virgin.
In his new role, reporting to ad pepper media’s Managing Director, Spinks will be responsible for growing and developing ad pepper media’s publisher network, which currently includes over 1 million websites worldwide, with a reach of over 4 billion monthly impressions.
Spinks holds a Bachelor of Commerce degree from Canterbury University, Christchurch, New Zealand, and a Diploma in e-Marketing from the Direct Marketing Association (DMA) of New Zealand.
Spinks’s appointment comes shortly after ad pepper media hired Izzet Agoren as Business Development Manager. Reporting to Spinks, Agoren is charged with cultivating partner relationships and identifying new business opportunities, up-selling partners on new products and services, and tracking key metrics.
Agoren holds a BSc and an MSc in Electrical Engineering, as well as a Motorola Engineering Masters Scholarship. Prior to joining ad pepper media, he was a lecturer in Computer Science and Electronic Engineering at Near East University, Lefkosa, Cyprus. Prior to that he founded AyzaNet, trading as Extend Broadband, the Cyprus based wireless broadband Internet Service Provider, of which he remains a Non-executive Director.
Commenting on the appointments, Sacha Carton, Board Director said: “We are delighted to have attracted two people of the caliber of James and Izzet. James has a proven track record in developing online publisher networks, while Izzet’s immense technical knowledge will be invaluable as we look to maintain the rapid growth in our semantic iSense™ Network.”
ad pepper media’s move to strengthen its business development team follows the successful launch in September of the company’s iSense™ technology suite. Developed by world renowned linguistic expert Prof. David Crystal OBE, iSense uses a proprietary, patented targeting technology called SenseEngine™ to deliver advertisements that are contextually relevant to the web pages on which they are served.
iSense goes beyond mathematical algorithms, analyzing each word on the page to present truly contextual advertising. iSense is available as a suite of advertising products, and offers advertisers a choice of 25 high-level and 250 median-level categories by which to target their advertising.
Advertisers wishing to drill down further can segment by reference to 2,500 specific subject areas. iSense SiteScreen technology ensures that advertising is not placed alongside controversial content.
- END -
About ad pepper media:
Founded in 1999, ad pepper media is one of the world’s leading interactive marketing solutions providers, specializing in lead generation, online advertising, e-mail marketing and affiliate marketing.
Through a combination of great website partners, cutting-edge semantic technology and proven online direct marketing techniques, ad pepper media enables advertisers to successfully execute their online marketing strategies. This unique combination also delivers maximum revenues to online publishers.
With 20 offices in 12 European countries, the USA and Australia, ad pepper media is able to successfully execute national and global interactive marketing campaigns across its network of over 15,000 websites.
ad pepper media is listed on the stock market. Shares are traded in the "Prime Standard"of the Frankfurt Stock Exchange (Security Identification Number: 940 883).
For more information please contact:
Marketing and PR Manager
Tel: 0207 269 1228
This press release was distributed by ResponseSource Press Release Wire on behalf of ad pepper media in the following categories: Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.