GOADV, a media company specialised in generating qualified traffic on the Internet, has today announced the completion of its acquisition of the European Excite group of companies – one of the top generalist web portals in Europe.
The acquisition brings together the brand strength of an internet pioneer with the business and technical expertise of GOADV’s specialist online media team. It includes the web properties active in the UK (www.excite.co.uk), Germany (www.excite.de), France (www.excite.fr), Italy (www.excite.it), Spain (www.excite.es) and the Netherlands (www.excite.nl).
Through the acquisition, GOADV is strengthening its network of sites which include general portals, vertical sites and comparators and plans to double its overall appeal by reaching 12 million unique visitors each month. The operation is part of GOADV’s global strategy and gives the company ownership of a world recognised platform with high brand appeal.
Luca Ascani, President of GOADV, stated: “After the private placement on Alternext we announced our plan to purchase a well known web property. Between Excite and GOADV, the business and technical synergies are strong. Excite’s reputation, joined with our experience in terms of generating qualified traffic for our clients, will allow us to increase our revenues as of early 2008. We also plan to increase our profitability by further developing the natural attractivity of our sites.”
This month the company will begin executing the planned integration of the two companies’ operations to ensure a smooth transition with immediate value for customers, partners and investors.
Bernhard Berger, Excite’s Business Development Director, said, “We are delighted to announce the acquisition of Excite by GOADV. It positions Excite well for continued expansion and development, both in terms of our overall consumer offerings and revenue growth. The shared core vision between both companies will further strengthen the collaboration and we are looking forward to advancing our combined propositions through the acquisition.”
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Note to Editors:
Excite was created in the United States in May 1999. The portal is now present in Italy, the United Kingdom, France, Spain, the Netherlands and in Germany with partnerships in Eastern Europe. Today the European network attracts almost 5 million unique visitors each month. In 2003-2004, Excite Italy took back ownership of the name and commenced the European development by launching portals for other countries.
Excite continues to combine the advantages of a traditional generalist portal such as content quality, search and communication tools, alongside recent trends such as online dating and blogs. Excite benefits from the expertise of 18 collaborators who will reinforce GOADV’s marketing, technical and sales teams.
GOADV was created in 2004 and is now a European specialist in the generation of qualified traffic for Internet. With a staff of 60 working in its various offices in Italy, Ireland and France, the company does business throughout the primary European countries. In 2006, the company attained revenues of close to 10 million euros with a with an EBIT of €644,000 and continues its upwards growth. GOADV is listed on Alternext of Nyse-Euronext Paris Code ISIN FR0010500975- Code MNEMO: ALGOA
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