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- OnePoint mobile surveys to be used for instant visitor feedback.
- OnePoint exhibiting at stand 500.

22 October 2007: The patent pending OnePoint mobile survey tool has been selected by the Insight Show to provide instant visitor feedback at the event next month. Insight is Europe's biggest event for buyers and users of market research and this year’s show will be held at Earls Court London - 20 & 21 November 2007.

Insight is keen to continually improve its show, as well as assess the impact of different factors on the Market Research industry. This year, visitors are being asked to text a keyword to a designated number, before and during the event to participate in a short survey. All responses to the survey, which is powered by OnePoint mobile surveys, are free using OnePoints unique free text solution and will provide the organisers with instant feedback on the event and certain aspects of market research.

The texting of a keyword by a visitor triggers a short set of questions, sent to their mobile phone, with each new question dependent upon the answer to the previous one enabling greater personalisation for the respondent experience.

The organisers of Insight hope that this innovative tool will lead to more accurate and honest feedback. Gartner Research* recently looked at the importance of timing in feedback and customer research. Their findings (published in 2006) show an astonishing effect: “feedback collected immediately after an event is 40% more accurate than feedback collected 24 hours after the event”.

As if that was not enough, they also found that “response rates increase 10% to 12% simply by requesting feedback as soon as the event is completed”.

Ron Cordeiro, Event Director at Centaur Exhibitions, the organisers of the Insight Show commented, "The OnePoint mobile survey enables us to offer a free and convenient feedback mechanism to our visitors, and is an opportunity for us, as a research show, to trial a cutting-edge research technology for ourselves. We will gain fast and accurate data, potentially allowing us to take action during the event, to ensure that our visitors get the most out of the show. Our decision to work with OnePoint was based on the robustness of their tool and the ability for us to receive the survey results in real-time."

The organisers plan to feedback the results of the survey after the show.

* Gartner Research: Implement Customer Satisfaction Management Processes to Improve Revenue. Pub. Date 2nd March 2006.

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Press Contact:

Ruth Davies
Tel: +44 (0) 7747 607947

About OnePoint

OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are an instant feedback tool which is already taking the market by storm. OnePoint works with all types of businesses including global and pan-European research and marketing organisations.
More information about OnePoint can be found at

About the Insight Show 2007

Insight is Europe's biggest event for buyers and users of market research and this year’s show will be held on 20-21 November at Earls Court, London. Insight 2007 is a must attend exhibition and conference for anyone who is a buyer, user and commissioner of market research. It provides the opportunity to meet top industry experts. Insight 2007 is the only event supported by all major trade associations – MRS, AURA, AIMRI and ICG.

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