Somerville, Mass. – October 23, 2007 - In a recently issued Forrester Research independent report, titled “From BPM to Business Optimization” (September 2007), Spotfire, a division of TIBCO Software Inc. (NASDAQ: TIBX), is recognized as “a small but visionary business intelligence vendor.”
The report, co-authored by Principal Analyst Boris Evelson and Analyst Colin Teubner, notes that “if BI vendors don’t put higher emphasis on this very real business optimization trend soon, they’ll be outflanked by BPM vendors that are busy reinventing BI and moving aggressively into the emerging business optimization market.”
According to Evelson, “TIBCO recently demonstrated by buying Spotfire — a small but visionary business intelligence (BI) vendor — the next strategic move for organizations seeking business optimization will be to combine BI and BPM for visualizing process metrics and business results together and, even more importantly, to turn transactions into decisions.”
The report posits “BI vendors need to start leading rather than following this emerging BI/BPM trend:
• BI/BPM isn't just ‘real-time BI.’
• BI now means more than querying a data warehouse and converged BI/BPMs a lot more.
• Converged BI/BPM's a product, not a mere concept or project.”
“We have long believed that the power of data is unleashed when business users are empowered to interact with, and share, insights effectively with others. This is in great contrast to traditional BI which is handled by a few experts and sent out in unalterable reports to the masses,” said Roger Oberg, Vice President of Product Strategy, Spotfire Division. “The integration of real-time business events and historical data, along with an interactive end-user analysis environment, offers an industry breakthrough for dealing with information. The Forrester report reflects the market opportunity for combining BI and BPM. TIBCO and its Spotfire division are committed to this vision of the future.”
On November 7, 2007, Evelson will discuss recent trends in the BI market including the convergence of BI and BPM in a webcast sponsored by Spotfire. For more information or to register for the webinar, go to http://spotfire.tibco.com/webcasts/forrester/.
Spotfire, a division of TIBCO Software Inc., is a leading provider of enterprise analytics software for next generation business intelligence. Spotfire offers a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire's customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors.
For more information, visit http://spotfire.tibco.com.
TIBCO, TIBCO Software, and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.
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